Prominent e-commerce retailers constantly churn out attractive marketing ideas to reach out and draw customers to their respective portals. In a bid to attract, they come up with ingenious ideas and strategies for e-commerce marketing. TalkCharge has been evaluating the various E-commerce marketing ideas that have been successfully implemented by e-commerce retailers in 2019.
- Social Media Hacks
Making the best use of social media is one of the E-commerce retail marketing strategiesincorporated by all the E-commerce retailers. For instance, avid shoppers are attracted through the ‘Swipe Up feature on Instagram, and ‘Shop’ feature on Facebook. Furthermore, people who prefer shopping on Flipkart are extensively using this feature to shop through their Facebook page.
- Tie-Ups with Banks
Tie-Ups with banks let shoppers enjoy exclusive offers during festive seasons by paying with bank cards. For example, Amazon ties up with Axis Bank, CITIBANK, ICICI Bank,etc, while Flipkart ties up with SBI.
- Wallet Payments
Payment through mobile wallets is one of the most widely implemented marketing ideas for E-commerce. Retailers either promote their own wallets or tie-up with wallets, and the customers paying through these wallets are availing lucrative discounts. In 2019, the Independence Day offer launched by Flipkart benefitted millions of shoppers. Approximately 1,947 users won Rs.71 cashback by paying through the PhonePe app. Similarly, the ‘Pay Balance’ feature launched by Amazon lets shoppers take advantage of the pre-loaded Amazon Pay wallets. For example, regular shoppers were benefitted with 10% cashback of up to Rs.300, while prime members availed 15% cashback of up to Rs. 450.
- The Cart Strategy
This strategy is a personalized way of reaching out to customers and reducing cart abandonment, and it is usually being implemented through emails or social media. Furthermore, the customers are given lucrative discounts and compelled to complete the transactions. Shopping cart abandonment emails are sent to remind the customers about the items added to their cart. Go Carting Discounts is yet another trending E-commerce marketing strategy implemented in 2019.
- The Power of Cashback
In 2019, people are attracted to deals that offer extra cashback apart from the exclusive discounts. Therefore, most retailers are partnering with affiliate cashback websites and giving extra discounts to consumers. Furthermore, most E-commerce websites are benefitting from this strategy due to the substantial promotion of sales by the Cashback websites. For instance, TalkCharge – being a cashback &coupon websiteprovides ‘Extra TC Cashback’ through the ‘Get Deal’ or ‘Get Code link available on OYO, Yatra, Uber and many more. The cashback credited to the customers’ TalkCharge Wallet can be used to do further bill payments, recharges or buy GiftCards from numerous brands.
- Special Treatment
Offering exclusive benefits to the customers is one of the most popular Ecommerce marketing strategies used in 2019. Furthermore, few online stores have created loyalty programs such as VIP clubs so that loyal customers can avail special discounts. Therefore, the users who have registered on these VIP clubs get excellent deals and early access to sales. Myntra and Amazon are two great examples that experience an incredible boost in sales by offering exclusive treatment to loyal customers. For example, Amazon gives special benefits to its prime members, while Myntra possesses the End of Season Sale Club. During their End of Season Sale, Myntra offered extra benefits to consumers who invited their acquaintances to shop during this period.
- Reduction of App-Only Offers
A few years ago, most online stores provided attractive discounts to consumers who shopped through apps. However, in 2019, retailers have incorporated the E-commerce marketing strategy of offering lucrative deals on Desktop, Mobile sites as well as Mobile App. This strategy has indeed helped retailers increase their consumer base and eventually boost sales.
- E-Gift Cards
While a giftcard is a money card that can be used as an alternative to cash, E-Gift Cards are digital cards that possess a unique pin number that is mailed to the consumer’s inbox. Be it a birthday gift or any other special occasion, TalkCharge offers Giftcards that can be used to shop from a variety of brands. For instance, ShopperStop Gift Cards, MakeMyTrip Gift Cards, Pantaloons GiftCards, and much more. One can easily purchase the Gift Card by paying with TC wallet, debit card or credit card, and TalkCharge sends the E-GiftCard to the customer’s mailbox.
- Email Marketing
Email Marketing is one of the effective marketing ideas for E-commerce retailersto stay in touch with the customers. Most retail companies consistently send relevant emails for adding a personal touch and building their brand awareness. For instance, emails consisting of promotion codes, event invitation, reminders for subscription renewals, and reminders for ignored carts. Furthermore, the companies use click segmentation and automation tools to ease this process of sending the right emails to the right people.
In cases where the end-users visit E-commerce websites, browse through the products and do not buy anything, Retargeting comes to play. In 2019, most retailers use this tactic to keep a track of customers’ behavior, i.e. time spent on the website and products browsed during that period. This strategy helps retailers reach out to these customers on various channels so that the customers are convinced to purchase the relevant products. The whole purpose of this marketing strategy is to offer a great shopping experience to all the consumers who intend to buy from a particular E-commerce website.
As per research TalkCharge found these e-commerce marketing strategies increased the sales along with providing a convenient online shopping experience for brands like Zomato, Amazon, Flipkart, McDonald’s, KFC and much more. In 2019, these top 10 E-commerce retail marketing ideas have been implemented by all the leading E-commerce sites. Hence, enhancing their customer base and offering a satisfying shopping experience for all the avid online shoppers.
TalkCharge is basically an online portal that provides online services as well as discount coupons. The major services provided by this company are DTH, recharge, data card, electricity bill, landline bill, water bill, gas bill and much more. Furthermore, TalkCharge also provides lucrative deals, promo codes, and coupons for Flipkart, Amazon, MakeMyTrip, Jabong, Dominos, Ajio, etc.