Every year Indians celebrate their Independence Day with more zeal and enthusiasm giving every brand an opportunity to become creative and to come closer to the customers. Every year we see brands engaging with the audiences in some or the other interesting campaigns through social media letting people share their view points on different aspects of life that are somewhere related to our freedom. Here are 5 brands that are helping people share their thoughts through the unique social media campaigns this Independence Day.
Cleartrip: The brand is basking in this day by publishing five stories from various travel writers and influencers that offer unique perspectives to travelling solo. Cleartrip is hosting its first ever AMA on Twitter on August 15, 2018, with a hashtag #AskCleartrip and they’re inviting users to ask them questions about travel, and specifically solo travel, which a panel of writers will answer in real time.
Orient Electric: One of the leading consumer electric brand in India, has released a campaign promoting education in India. While every year some or the other brand has always promoted education but Orient this time is giving a social platform to discuss on how development in education has contributed to our lives with a hashtag #SinceIndependence . Also, whoever wins the competition the lucky winner will get a chance to win Orient goodies.
CII: Industry association in India has come with an interesting social media campaign on the occasion. The month-long campaign over Twitter, Facebook, LinkedIn and Instagram will focus on India’s key development indicators during the last 71 years and what people’s dreams are for a new India at 75 with a hashtag #MissionIndiaat75. CII is requesting all to join in this campaign and share their thoughts on their dreams for India. Best selected messages will be awarded prizes.
Berger Paints: India’s largest paint manufacturer company have come up with an exciting contest for Independence Day on Twitter with a hashtag #ColourQuiz . Berger paint is running this contest to check how well people know the colours of India, every day they have come up with questions that the participants have to answer with the given duration along with some patriotic images/selfies. The winner gets a chance to win exciting prizes!
Vh 1 : This Independence Day, Vh1 celebrates 72 years of Independence with 72 of these Indian Indie Musicians, who’ve made our country proud. Vh 1 is organising India’s First Multi-City Facebook Live Performance Relay on 15th August & watch amazing Indian musicians perform live for you, right on your screen with artists like PARIKRAMA, Grain& Komorebi in the capital city Delhi at The Piano Man Jazz Bar; The Koniac Net, Laxmi Bomb, Sidd Coutto (Zero)& Laxmi Bomb in Mumbai at The Quarter;Azadi Records Collective, Oceantied& Thermal And A Quarter in Bangalore at The Humming Tree on 15th August giving viewers a chance to connect with their favorite artists.
By: Silky Goel