A Klook survey reveals travelers are more likely to plan things-to-do before booking flights or hotels
The traditional travel booking process usually starts with flights, then accommodations and, finally, things-to-do in the destination of choice. But according to data from Klook’s latest events survey, travelers’ decision-making patterns are shifting.
The independently conducted survey discovered that the majority of travelers now decide on in-destination activities before flights and hotels. According to the report, 52% of Indian travelers surveyed said they planned to attend an event or activity in a destination prior to booking flights and accommodations. The data also found that 67% of travelers from Thailand and 65% from Singapore are more likely to plan things to do before booking hotels and flights.
As things-to-do become the most influential aspect of travel, here are five seasonal experiences that can’t be missed this holiday:
1. Travel back in time to the Munich Christmas Market, where the city’s medieval town square transforms into a winter wonderland for an old-world festive celebration with lots of food, music, games, and gifts.
2. Another nostalgic winter experience can be found up north in Lapland, the official hometown of Santa Claus and the northernmost region of Finland. With Klook’s Meet Santa Claus at the Arctic Circle experience, you can explore Helsinki, visit Santa Claus Village, and indulge in your childhood memories.
3. Looking for an unforgettable way to countdown to 2019? Soar above the clouds in a private chartered flight on the 2019 Private Chartered Dawn Flight and New Year’s Day Eastern Beauty Experience in Taitung, in southeast Taiwan, for an epic NYE celebration.
4. For a glamorous entrance into 2019, head down under to ring in New Year’s Eve at the Sydney Opera House. Enjoy either the Opera Gala or La Boheme orchestral concerts, followed by the city’s world-famous fireworks show overlooking Sydney Harbour.
5. It’s that time of year again: Amsterdam’s Light Festival kicks off this December and January. For a romantic winter adventure, delight in the magical sculptures, installations and projections with a 75-minute Amsterdam Light Festival Water Color Cruise down the city’s iconic canals.
Klook’s 2018 events survey was conducted in August and September 2018 via an independent research company in 12 markets worldwide, including Hong Kong, India, Indonesia, Malaysia, The Philippines, Singapore, South Korea, Taiwan, Thailand, the United Kingdom, the United States and Vietnam. It surveyed 2,400 respondents who had traveled abroad within the past 12 months.