If you are desperately trying to increase your search engine rankings, bounce rate is a factor which you should take into account. Bounce rate is a measure of the percentage of visitors who go back to the search engines or close your website after visiting lust a single page. It indicates that the content on your page was not interesting enough. If the bounce rate is on the higher side, chances are you cannot rank in the top positions for your relevant keywords. Due to this very reason, if you want to increase your rankings, you have to reduce your bounce rate.
There are some ways in which you can reduce the bounce rate of your website. We will share with you seven such ways below which will make the procedure easier for you
- Increase Readability:
The 1st thing which you have to keep in mind is that you have to make your content more readable. If your content is readable, the visitors will likely stay on your website for a long time They will be more interested in reading more content on your website. Due to this very reason, it is essential for you to increase the readability of your website. There are ways in which you can do so. These include:
- You always have to ensure that you write content in small paragraphs.
- You have to use bullet points and other such formatting options to make content easy to read.
- You have to use images to make the content more attractive.
- You have to use short sentences and avoid monotonous language.
Once you incorporate these four tips, it becomes effortless for you to make your content more readable. It will help lower your bounce rate and increase your rankings in the search engines.
- Do not insert pop-ups
Pop-ups can seriously dent the user experience. Many of the users directly close the website once they encounter a pop-up. Sure enough, they might get you some extra ad revenue, but the long term impact of pop-ups is negative. It increases your bounce rate, and that is why; you won’t be able to rank at the higher positions in search engines. So, it is always essential to avoid pop-ups if you want to reduce the bounce rate.
- Inculcate proper call to action
In many cases, users are lazy and therefore, do not search for additional relevant content on your website. However, if you can put a proper call to action on your website at the bottom of the article or the content, chances are they might read other relevant content on your website as well You can even include a more subtitle call to actions throughout the article. It will not only increase the conversion rate but also decrease the bounce rate, which will help you gain more traffic from the search engines.
If you sell a product or service, it is again a good idea to put a proper call to action at the bottom. Doing so will ensure that readers surf other pages of your website, which will automatically reduce the bounce rate. Even when you hire an SEO expert, this is a tip which they will give you as well It is one of the simplest ways to reduce the bounce rate.
- Improve your storytelling skills
Only when your content is engaging enough, the users will stay on your website for a long time Rather than presenting your content in a monotonous format, it is better to start with the story. You can, later on, link the story to your content. Once you do so, your users will find the content engaging. The higher engagement will also mean that they spend more time on your website.
When you do that again and again with a different story and a different call to action, automatically users will be more interested in your content. When that is the case, they will not only read more content on your website but come back to your site as well It will help you minimize the bounce rate and also increase repeat visitors on your website, which will help you with growing your website exponentially.
- Update your site frequently
Nobody likes stale content. Same is the case with search engine and visitors. If you have outdated content on your website, sooner than later your search engine rankings will go down. Stale content also increases the bounce rate. When the bounce rate is on the higher side, you will once again lose rankings. Due to this very reason, it is vital for you to update your content frequently.
You can do so by re-purposing your content according to the present time It means that you will not have to write a new piece of content from scratch. At the same time, the search engines will also index and update content which will boost your rankings. The updated content will also engage the visitors in a much better way. The increasing engagement will ensure that the bounce rate goes down.
- Target relevant keywords only
Many businesses and Webmasters target any keyword which has low competition. The problem in doing so is that if your website is not fit for that keyword, the bounce rate is often high. A much better strategy is to hire an SE0 expert to find targeted, relevant keywords for your website. Once you rank for those keywords, the user satisfaction will be on the higher side. It is likely that the users will browse more pages of your website. It will help you decrease the bounce rate. In addition to that, you can also increase the conversion rate. That is why; you have to ensure that you choose the keywords carefully. You have to create an SEO campaign only around the most relevant keywords for your website.
- Reduce the loading time
Lastly, the most obvious but the most crucial way in which you can reduce the bounce rate is to reduce the loading time of your website. In most of the cases, when the visitors encounter a slow loading website, they go back to the search engines to find another site It will mean that your bounce rate will be sky high. You might not be familiar with the elements of your website to reduce the loading speed. That is why; hiring an SEO expert is a much better idea.
The SEO consultant will help you with the on-page optimization, which will reduce the loading time of your website. Once the loading time of the site reduces, the bounce rate will also decrease, which will help you increase your search engine rankings.
So, if you’re attempting to reduce the bounce rate of your website, it is essential to focus on these seven tips. In these seven ways, it becomes effortless for you to reduce the bounce rate. Once the bounce rate decreases, you will experience better rankings and more traffic. It will automatically help you grow your business at a rapid pace.