but 9 out of 10 parents lack knowledge about dengue mosquitoes
Reveals a report by Godrej and Nielsen at the launch of Subah bolo Good Knight campaign
India, October 1: India is today the epicentre of the global epidemic of dengue, harbouring the largest number of dengue infections in the world. Dengue has become hyper-endemic in the country, and its incidence has increased 30 fold in the past five decades. Taking cue from the current scenario and in order to seek a solution to this growing menace, Godrej Consumer Products and Nielsen conducted a survey across 16 Indian cities. This was to assess perceptions of dengue, its causes and how people in the country cope with the disease.
The Good Knight Dengue Awareness Report highlights some very interesting findings that clearly points out the fact that 85% of the respondents know dengue is a life-threatening disease, but around 92% population is unaware that mosquitoes cause dengue. What’s even more startling is that 80% population agrees that Mosquitoes are visible during the day but only 8% use any repellent format during daytime.
The Good Knight dengue awareness report conducted by Nielsen clearly states 76 % parents think that children are most vulnerable to dengue, while 70% of the opinion that their child was more prone to dengue in their classrooms but only 28% mothers believe that their child’s school uses mosquito repellents in the classes. This wasn’t all, 87% mothers want the child’s school to take the responsibility of educating children about the risks of dengue.
Dengue mosquitoes are different from the malaria mosquitoes! There is neither specific medication nor vaccine for dengue. The only way to control the disease is to control the mosquito, Aedes aegypti, which spreads the disease. Dengue mosquitoes are very active during the day and therefore it becomes imperative to safeguard oneself at this time. Children are the most vulnerable at this time, as they are at school or in the playground and away from home.
Sunil Kataria, Business Head-India and SAARC, Godrej Consumer Products Limited (GCPL) while unveiling the Good Knight Dengue Awareness Report said “The Ministry of Health & Family Welfare’s National Vector Borne Disease Control Programme has recorded provisional figures of over 17,000 cases of dengue till August, 2015 and 34 deaths. Furthermore, our research reveals that children in schools are the most susceptible to the disease as the dengue mosquito attacks during the day time. This I feel is truly alarming! As a conscious corporate, who has played a significant role in shaping and innovating mosquito repellent formats in India, it’s not only our duty but our responsibility to champion the cause of eradicating Dengue. I would urge each and every Indian to collectively confront the spread of this disease by creating more awareness.”
Understanding the gravitas of the situation and as thought leaders in the Household insecticide category, Good knight announced the launch of their campaign “Subah Bolo Good knight” which is predominantly aimed at protecting kids from dengue.
Commenting on the launch, Sunil Kataria further added, “Understanding that awareness around the dengue menace is the need of the day, we commissioned a survey to gauge its prevalence. The report has revealed startling facts, the most significant being the vulnerability of kids to get affected. Based on the findings we intend to launch “Subah Bolo Good knight”, an awareness campaign that aims to reach out to 10 Million school-going kids across the country. We aspire to sensitize parents to adopt preventive measures against the spread of dengue”
Along with the unveiling of the report, Good knight hosted a panel discussion on ‘Dengue- A National Threat’. The panel comprised of esteemed dignitaries from medical and educational fraternities, viz., Dr. AS Vasudev of The Indian Academy of Pediatrics, Ms. Komal Ganotra, Director, CRY Foundation, Mr. Amol Arora, Vice Chairman and MD, Shemrock & Shemford Group of Schools and Mr. Sunil Kataria, Business Head, – India and SAARC, Godrej Consumer Products Limited (GCPL).
Attached is the release and the photograph along with the infographics and survey report for your reference. Do let us know in case you would like to speak with Mr. Sunil Kataria, Business Head-India and SAARC, Godrej Consumer Products Limited (GCPL) on the same.