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A.R. Rahman’s Jugalbandi To Mark the Grand Finale of Jammin

Jammin, Motion Content Group and Qyuki’s new music show on Sony Entertainment Television (SET) is down to its Grand Finale on Saturday 22nd, December 2018 with two-time academy award winner A.R. Rahman along withRaaga Trippin, Ritu Agarwal, Salman Ali & Jonita Gandhi, who come together to present four covers and unveil one original composition.

As we come to the close of the eight-part series which showcased an hour-long musically stimulating episode, every weekend, with renowned names from Bollywood like Salim-Suleiman, Shankar-Ehsan-Loy, Clinton Cerejo, Ranjit Barot, Shaan, and Jatin Pandit were joined by the digital superstars like Sukriti Kakkar, Jonita Gandhi, Ambili Menon, Darshan Rawal and Jeffery Iqbal amongst others who came together in one helluva spectacular Jugalbandi.

Speaking about association, Ashwin Padmanabhan, Head of Trading and Partnerships, Group M India said, “We have received a great response from our viewers for Jammin. Amid the clutter, the acceptance of the shows like Jammin defines that we are on the right track. We are happy that Jammin was able to deliver a platform-agnostic approach to reach audiences across different demographic profiles and age groups. We will continue to achieve this by investing into the content industry and leading the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”

The show which saw an average TVR of 1.05 and higher than many ongoing popular music shows on air. It also had an unduplicated reach of 14 million views. You can watch the final episode of Jammin, scheduled to be on air on Sony SD & Sony HD from 21.30hrs. (09.30Pm) on Saturday, 22nd of December.


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