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A surprise midnight drop for Yeezy Boost 350 V2 ‘Glow’

by adidas Originals, makes sneaker heads go berserk

adidas Originals lived up to its name by creating a breakthrough Creative Hype strategy to launch its much awaited Yeezy 350 V2 Glow. The Surprise midnight drop by adidas Originals made sneakerheads go crazy, trying to fetching the sneaker, as a result of which a limited number of pairs got sold out in a matter of 7 minutes.

The adidas Yeezy Boost 350 V2 ‘Glow’ is the most eagerly awaited sneaker of 2019 which features an upper composed of two-toned re-engineered glow in the dark Primeknit. The post-dyed monofilament side stripe is woven into the upper. The glow in the dark midsole utilizes adidas’ innovative BOOST technology.

The surprise launch went LIVE on at 00:00 hrs midnight and the sneaker community went frenzy to get their hands on the much awaited edition.

The highly-anticipated style is now slated to drop on May 25 at select stores in Delhi & Mumbai (DLF Promenade, Vasant Kunj & adidas store in Linking Road, Mumbai), where pre-registrations will start from 22nd May 22, 2019 to 25th May 2019 for chance to cop the much hyped sneaker through a LIVE RAFFLE at 7pm on 25th May 2019.

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