360Partners, an Austin-based digital marketing agency, will now be known as (un)Common Logic. The new brand reflects the company’s commitment to diligently uncovering ways to optimize digital marketing down to the last detail.
Since 2008, 360Partners has applied thorough analysis of marketing data, rather than hunches or guesswork, to deliver impressive results for their clients through paid media advertising, search engine optimization (SEO), conversion rate optimization (CRO), and data analytics. As the company neared its tenth anniversary, CEO Barbara Cavness decided to revisit the company’s name and brand.
“Over the last 10 years, we’ve heard from our clients and partners that our previous name didn’t fully capture what set us apart,” CEO Barbara Cavness said, citing the team’s tireless pursuit of optimization, meticulous approach to understanding data, and authentic client service based on transparency and integrity as the standout aspects of (un)Common Logic.
Cavness brought in local branding firm Arrow for the company name, logo, and identity, and Glantz Design for the company’s website. “We wanted a name and visual identity that more fittingly told the story of what we’re all about, and a website that expressed the new identity in an inviting way,” Cavness said, “and both companies exceeded our expectations.”
Company Principal and co-founder Jim McKinley shares Cavness’s enthusiasm for the new identity and agrees that the time was right for a new brand. “Our industry has changed and evolved quite a bit over the last 10 years, and as of today, so has our name,” he said. “But one thing hasn’t changed: Our relentless commitment to integrity, transparency, and uncovering the unexpected in digital marketing data so we can solve even the toughest business challenges.”