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Tuesday , 21 November 2017
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After Bombay High Court, Delhi Court stops Patanjali soap advertisement

Just after a day Bombay high court and Delhi high court ordered Baba Ramdev owned Patanjali to stop telecasting its soap commercial on TV, trouble brewed for its chyawanprash advertisement also.

The Delhi high court on Thursday passed an ad-interim injunction against Patanjali’s chyawanprash commercial.

The chyawanprash advertisement was allegedly disparaging Dabur India’s chyawanprash brand.

Earlier, Reckitt Benckiser filed a case against Ramdev’s firm Patanjali over downgrading its soap brand-Dettol in its commercials.

Bombay High Court had issued a similar ad interim injunction asking Patanjali to refrain from airing the ad till the next date of hearing on September 18.

The Bombay High Court ordered came after petitions had been filed by FMCG major, Hindustan Unilever Limited against the Yoga guru firm.

The whole controversy started over Patanjali advertisement mocking RB’s Dettol soap and HUL’s Pears and Lifebuoy.

Reckitt Benckiser’s lawyer Nancy Roy told that “Our prayer was seeking injunction against this ad and damages in excess of Rs 1 crore.”

Patanjali in its new soap ad termed Dettol as ‘Dhitol’, Pears as ‘Tears’, and Lifebuoy as ‘Lifejoy’.

 

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