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Aircel expands retail footprint in India, sets up 200 XPRESS Stores

Plans to set up 500 stores by mid of 2015

 New Delhi, June 3, 2014: In its commitment to offer innovative and value for money, products and services to its customers, Aircel, a leading mobile service provider has expanded its retail footprint across the country by setting up 200 XPRESS Stores. These XPRESS Stores are based on the FOFO (Franchisee Owned Franchisee Operated) model and will exclusively provide Aircel’s products and services, new connections, recharges and top-ups, resolution of customer queries, assistance and support to all new and existing Aircel customers. Furthermore, Aircel plans to increase the number up to 500 by the mid of next year to expand across India.

 Speaking at the occasion, Mr. Vipul Saurabh, National Head – Operations & Customer Support, Aircel, said, “We are delighted to expand our national retail footprint by opening up 200 Aircel XPRESS Stores across the country. These XPRESS Stores are Franchisee Owned and Franchisee Operated, which is a testimonial to the trust and belief that our trade partners have in the brand Aircel.”

 He added, “This partnership with trade is a rewarding model for both Aircel and the franchisee owners as we are able to make our customers experience unique products and services through the XPRESS Stores and franchisees get to set up a sustainable business. We plan to elevate the number of Aircel XPRESS Stores to 500 stores by first half of 2015. Aircel is one of the fastest growing telecom players in the country, thus setting up XPRESS Stores is a big boost for our acquisition strategy and will play a significant role in strengthening our relationships with customers and franchisees alike.”

Aircel observed that these stores are extremely convenient touch points where customers can get access to a variety of services. Hence, it embarked on a strong retail footprint to enable retailers to extend support and convenience to the customers.

 Aircel being one of India’s leading telecom operators works on an aggressive strategy for the Indian market and constantly innovates new products and services. Aircel has taken up the position of a data-led mobile service provider banking on the ‘Extra’ proposition that it offers to its customers. It constantly innovates many industry firsts be it the ‘Pocket Internet’, which redefined the usage of internet on mobile, or ‘One Nation One Rate’ which pioneered the concept of free roaming in the country. Despite being a relatively new player late entrant in the market, Aircel has consistently grown and cemented its place as a young leading innovative mobile service provider in the Indian telecom space.

 About Aircel Limited

Aircel is one of the leading data-led telecom service providers with pan-India operations. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website

 For further information, please contact

Martand Singh Piploda, +91 8586928267, [email protected]

Vanshja Shukul, +91 8860814497, [email protected]

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