ALTBalaji, the digital platform of Balaji Telefilms Limited joins hands with India’s leading mobile app for transportation, Ola’s connected car platform for ridesharing, Ola Play.
Through this collaboration, a preview of ALTBalaji’s original and exclusive shows will be available to Ola Play customers across the country. The users will be able to access a vast collection of original shows produced and curated by ALTBalaji through an immersive and personalized experience which customers can seamlessly control through their smartphones as well as a device mounted at the back of the seat.
Present in cities such as Bengaluru, Delhi, Mumbai, and Hyderabad, Ola Play presents ALTBalaji with the opportunity to engage with hundreds and thousands of Ola customers.
Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience for its customers.
ALTBalaji was launched on 16th April 2017 with five original shows and will add new shows every fortnight for its viewers to binge watch. The content is created by some of the best talent in the Indian entertainment industry, including critically acclaimed directors and actors.
The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and many more.
ALTBalaji now has the widest payment options amongst SVOD OTT services in India