At the age of 71, Amitabh Bachchan has taken on a new task — acting on the small screen. Although he has been the host on the game show, Kaun Banega Crorepati, for many years now, with this upcoming TV show, he will make his fiction television debut.
And since Big B is venturing into this territory for the first time, he is paying great attention to the way the show is being marketed.
Besides sharing tips on marketing, he has also been regularly meeting the core team involved in the promotion of the series.
“He is readily sharing his inputs with the team and is also taking time out from his chaotic schedule to have closed-door meetings to get a sense of how things are shaping up,” says an insider.
Bachchan also makes sure his film commitments are not affected by the show. So when the crew of his movie take a break for lunch, he has working lunches with the show’s team to check on the developments.
“For any other matter that is pending, he waits for the shoot to finish,” adds the insider.
Interestingly, the veteran actor has apparently also got the creative director of the show, Anurag Kashyap, involved in these meetings.
“Right from the promos that go on air to the final edit, he (Bachchan) is overseeing everything. The best part is that he is also taking into account the opinions of the people who are present on the set,” says the source.
The idea of airing the first promo of the show during the IPL was one that emerged from these meetings.
The show’s spokesperson confirmed the news.