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Amway ups the ante on skilling its direct sellers in tune with Skill India

Country’s first direct selling company to partner with RASCI

National roll out of workshops to benefit more than 51,000 direct sellers 

Mumbai, October 10th,2018: Amway India, the country’s largest FMCG direct selling company,  reinforced its alignment with the Government’s Skill India by conducting a series of training sessions for its direct sellers in association with Retailers Association’s Skill Council of India (RASCI). The company held a three hours intensive training workshop in Mumbai in collaboration with RASCI for its direct sellers to certify them as ‘Individual Sales Professional’ a certification based on National Skill Qualification Framework (NSQF) from National Skill Development Corporation (NSDC). Till date, Amway has certified its 8600 Direct Sellers as ‘Individual Sales Professional’ by conducting training programs all over India. Amway plans to scale the training and skilling initiatives and get 51,000 direct sellers certified by 2020

Amway India is credited as the first direct selling company to skill and certify its direct sellers, enhance their competencies and  thus raise their standards of performance in the competitive landscape. The company recently has taken it up a notch higher by renewing its partnership with Retailers Association’s Skill Council of India (RASCI) traction to benefit maximum number of direct sellers  across the country, who will be certified under the category of ‘Individual Sales Professional.

Speaking on the initiative, Achinta Banerjie, Head of Sales, Amway India said, “The direct selling industry follows a non-retail format leveraging the communication and sales skills of the direct sellers. While the industry is growing at an exponential pace with lakhs of Indians have been leveraging the opportunity to become entrepreneurs, this certainly makes skilling important to maximize sales proceesds. Maharashtra is amongst the top 10 markets for Amway India, growing at a healthy rate and hence it is imperative for us to enhance the skills of our direct sellers to sell our products. Amway provides free training to its direct sellers which enables them to engage and educate the customers and offer the right products to them to suit their varied needs. Today’s workshop is a natural extension to empower our direct sellers and thus enhance their efficiencies.

Commenting on the association, Rajat Banerji, Vice President, Corporate Affairs, Amway India said, “Micro Entrepreneurship and self-employment through skilling are key priorities for the government of India. We too have aligned our training strategy with a focus on building competencies of our direct sellers to further the government’s agenda. I am sure, our association with RASCI-NSDC-Ministry of Skill Development and Entrepreneurship will help us empower our direct sellers with Government recognized certification in line with Amway’s vision. As the leader in the FMCG direct selling space, we hope our move is taken up other direct selling companies in India.”

According to the World Bank Report it is estimated that more than eight million jobs are required every year in India as the working-age population continues to increase by 1.3 million every month##. On the contrary, only 7 million jobs are being created annually in the country. There is a huge employment gap that needs attention. To address this, Government of India is driving entrepreneurship and self-employment through its skilling initiative. Amway India too has aligned its strategy with the Government’s agenda and has encouraged more than 5.5 lakh individuals to take up entrepreneurship as a way of living. With zero capital investment and no burden of manufacturing, a direct seller can build his own business with Amway.

Looking at the exponential growth of India’s youth population, and with nearly two-thirds of the population under the age of 35 years, the growing young workforce in India will soon be the largest and youngest of the world. It is estimated that only 4.69% of the total workforce in India has undergone formal skill training as compared to European and American countries. The absence of adequate training channels in the country limits people from entering the workforce to acquire skill training and certifications. As a result, a majority of the workforce gains skills through informal means which go unrecognized across formal platforms and industries. This also restricts them to explore any formal employment opportunities.

In 2017, Amway India also partnered with IIM-C to offer a special course focused on entrepreneurship and leadership for its identified high potential direct sellers. Amway has also started working with U-35, targeting students in universities by training them with life skills which will help them foster a learning mindset, take value-based decisions and embrace future with confidence. 

#RASCI is an autonomous industry-led body that is chosen by National Skill Development Corporation (NSDC) that is responsible for creating National Occupational Standards (NOS) for retail industry, developing competency framework, conducting Train the Trainer (ToT) and Assessor (ToA) Programs, conducting skill gap studies, and assessing and certifying trainees on the curriculum aligned to the National Occupational Standards.

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