March 27, 2018 – Appier, a leading artificial intelligence (AI) company, has been named by International Data Corporation (IDC) as an IDC Innovator in the Asia-Pacific Data-as-a-Service Provider (DaaS) category for 2018.
Appier earned this recognition for its CrossX advertising platform which uses AI to identify and deliver the ideal audience for an organization’s campaign. The platform draws on the extensive knowledge of user behavior and device ownership that CrossX AI has compiled to decide what audiences to target, at what time of day, and on what screen.
“One of the biggest pain points for organizations is in delivering better customer experience and obtaining a good single customer view. Appier delivers a platform solution that combines audience targeting, inventory and bidding optimization that takes the guesswork out of cross-screen campaigns,” said Chwee Kan Chua, IDC’s Global Research Director for Big Data & Analytics and Cognitive/Artificial Intelligence in the Asia/Pacific region.
“Appier is honored to be recognized by IDC as an innovator in DaaS. We were the first company to bring an AI-as-a-Service model to our customers in Asia Pacific and this has enabled them to ease the implementation of AI in their organizations. Appier will continue to build more AI-driven solutions to help our enterprise organizations,” said Chih-Han Yu, co-founder and CEO, Appier.