Mumbai, 3rd October 2017: Registrations are now open for designers to participate in Lakmé Fashion Week’s Gen Next programme in association with INIFD. Young designers who aspire to showcase their collections at Lakmé Fashion Week Summer Resort 2018 can send in their entries by clicking on http://Lakméfashionweek.co.in/home/gennext
Regarded as the most coveted fashion platform, Lakmé Fashion Week’s Gen Next programme aims at nurturing the potential talent of aspiring designers and empowering them with right mentoring and grooming from leading industry experts.
Anil Khosla CEO INIFD Ltd. Said “Inter National Institute of Fashion Design (INIFD) is extremely pleased to be associated with Lakmé Fashion Week for 18 seasons, to encourage and promote the upcoming Gen Next Designers – at INIFD presents Gen Next Show at Lakmé Fashion Week – which is the premium platform for all budding designers. INIFD is the first and foremost education institute to associate with Lakmé Fashion Week and take Fashion to every nook and corner of the country.”
Some of the criteria are that the designers must demonstrate innovation with materials and techniques, question and challenge conventional norms in Indian fashion and push the boundaries for creative experimentation using design techniques from fashion apparel, textile or other relevant creative disciplines such as art, film making, music, sculpture, etc.
Overall, a Gen Next applicant must showcase clarity in vision for the label through its aesthetic and design philosophy, concept of the proposed collection and execution through the samples submitted upon selection.
Jaspreet Chandok, Vice President and Fashion Head- IMG Reliance, said, “Gen Next designer program at Lakmé Fashion Week is the premier designer discovery platform in the country. Most of the top designers that have emerged in the past 10 years are alumni of this platform.”
Purnima Lamba, Head of Innovations – Lakmé, said, “We have seen many talented names emerge from the Gen Next programme over the years. This platform holds great potential for upcoming designers and we encourage young aspirants to make the most of it.”
Now in its 25th edition, Lakmé Fashion Week Summer/Resort 2018 promises to bring to the fore, some of the country’s most talented design prodigies. The Gen Next programme has been the debuting stage for some leading names in fashion, such as Masaba Gupta, Nachiket Barve, Aneeth Arora, Kallol Datta, Rahul Mishra and Swapnil Shinde. The recently concluded Lakmé Fashion Week Winter/Festive 2017 too, witnessed the launch of designers like Sumiran Kabir Sharma – Anaam, Saaksha and Kinnari – Saaksha-Kinni, Shenali and Rinzin –Untitled Co., Deepak Pathak – Integument, and Akshat Bansal – Bloni.
Since its inception, over 200 young designers have received the opportunity to showcase their collections on India’s biggest runway. Through the Gen Next programme, these designers have also received the opportunity to be made accessible to local and international buyers.
Eligibility criteria, submission guidelines and all other relevant details can be found at the website. Application registrations close by 30th October 2017.