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Atul Ahuja to head Softline Group’s India operations

Bangalore, November 17, 2014: Softline Group, a USD 1 billion Global IT services and Solutions Company based in Russia, announced that it has appointed Atul Ahuja as Managing Director of its operations in India. Atul was formerly with Citrix, as Director Desktop and Apps, Microsoft Alliance, India Subcontinent.

An extremely successful business professional, Atul comes with more than 20 years of rich work experience in organizations as Citrix, Tata InfoTech and Microsoft.  At Microsoft, where he worked for 10 years, he rose through the ranks from being a Regional Sales leader to Director Sales – BFSI (ATU Manager for BFSI vertical). Atul spent his last 4 years at Citrix India and managed the country business for Desktop and Application virtualization, working closely with internal and external stakeholders (Microsoft, Cisco, DaaS partners) and led the business successfully competing with large global companies in the Indian Sub-Continent.

“We are extremely excited to have a brilliant business leader like Atul who understands the complexity of our business model at scale,” said Igor Petlyakov, VP – International Business, Softline. According to Igor, India offers a huge market with enormous potential with a set of very dynamic buyer audiences. “We at Softline utilize our global experience to serve clients across the world. We can bring in a very distinctive, personal service experience for our Indian clients”, he added.

Successful businesses not only respond to their current customer or organizational needs, but often anticipate future trends and develop an idea, product or service that allows them to meet this future demand rapidly and effectively. Softline takes this approach seriously and therefore services, investments and Venture Capital unit focuses on innovation as the central theme.

“Mr. Ahuja’s proven track record as an innovation agent in the Indian Market made him a natural candidate to lead the Indian Subsidiary. Both Atul and Softline are all about finding innovative ways to help our customers grow their businesses by leveraging IT Solutions. We are positive that Atul will enable Softline to make a difference in the community, with our customers, and in the Indian Market”, said Sergio Klarreich, CTO – Softline International.

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