The Advenire Will Celebrate Southern Utah’s Rich Pioneer Heritage and Welcoming Spirit When It Opens in Fall 2019
ST. GEORGE, Utah, July 12, 2019 – The final phase of a $40 million project to redevelop nearly five acres in downtown St. George, Utah, is nearing completion. This summer, project leaders at Provo-based PEG Companies (PEG) will make the final push to finish construction on The Advenire, a highly anticipated boutique hotel.
Standing prominently at the corner of Main Street and St. George Boulevard across from Ancestor Square in downtown’s Historic District, The Advenire will become the first full-service four-star hotel in the area. The property joins Marriott International’s Autograph Collection Hotels, Marriott International’s diverse and dynamic portfolio of more than 160 hotels around the world that share values of vision, design and craft through each hotel’s unique identity and guest experience. Currently, the portfolio has one other hotel in Utah – Hotel Park City.
Meaning “to arrive,” The Advenire’s name hearkens back to a time when weary travelers arrived at Erastus Snow’s Big House, which once stood across the street from the site to the east and served as the first guesthouse in the early days of St. George. Design elements of the 50,000-square-foot, 60-room hotel will include Dixie dormer windows, locally curated art, colorful tapestries resembling handmade rag rugs used by early settlers and other “pioneer chic” touches that make for a one-of-a-kind experience. Additionally, The Advenire will boast Wood, Ash, Rye, a five-star restaurant and bakery featuring an approachable twist on regional American cuisine. The concept was created by Chef Shon Foster and Jason Neeley of the award-winning Sego Restaurant located in Kanab, Utah.
“Ever since we began discussing this project in 2013, our mission has been to cultivate an inclusive vibe for locals and travelers alike. We worked creatively to optimize aesthetic appeal and operational excellence,” said Cameron Gunter, PEG founder and chief executive officer.
In 2017, PEG opened The Shops at Green Gate Village, a charming retail project that preserved historic buildings by converting them into a shopping and dining destination. This year, the group will open City View St. George, apartment buildings touted as a key step in revitalizing St. George City’s decades-long pursuit to revitalize the downtown core.
“We are very pleased to see this mixed-use project come to fruition in our downtown,” said St. George Mayor Jon Pike. “Combining housing, retail, restaurant, office and hotel services into one complex is part of the city’s vision of a vibrant downtown.”
Project leaders aim to open The Advenire this fall under the operation of In-Group Hospitality and General Manager Cherie Davis, who comes with a wealth of experience in operating luxury/boutique hotels.