A mobile user will abandon the website if it takes more than 3 seconds to load. In the APAC region, websites are below the standards, which is at 6.4 seconds. Ayala Land Inc.’s website’s loading time is 4 seconds.
In the world of mobile-first users, brands that lag behind will suffer. Ayala Land Inc. is not one of those brands. In fact, the real estate giant can be considered as an innovator and technologically savvy one at that.
In 2017, the company continuously rolled out AMP websites. AMP stands for accelerated mobile pages, enabling quicker load times on mobile devices. Thereby, AMP improves the overall mobile user experience (UX) by enhancing the usability and engagement.
Google took notice. Before AMP implementation, the website’s loading time took 15.5 seconds. After the site migration, the loading time dropped to 4 seconds. Online inquiries increased, and so are the sales and profits by 85%.
Speed is just one factor, however. Coupled with enhanced usability, the site is also equipped with interactive functions and features such as on scroll fixed header, search options, and pop-up news section. All of these aimed at decreasing bounce rates and increasing not just dwell time, but also engagement.
A lesson learned, mobile usability and experience are fundamental to the success of the brand. Mobile users will favor sites that can satisfy their needs with ease. If not, they will switch to the next brand available. Not a plausibility. Thus, AMP implementation is key to performing and delivering on mobile users’ desire for efficiency.
Optimind Technology Solutions, who is behind the brand-wide AMP migration, implements for other Ayala Land brands including high-end and luxury real estate brands, Alveo Land and Ayala Land Premier, respectively, as well as estates such as Make It Makati, Alviera, Vertis North, Altaraza, Vermosa, and Circuit Makati.