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Wednesday , 13 December 2017
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Bajaj Pulsar advertisement misleading: ASCI

The Advertising Standards Council of India (ASCI) has issued a media release that lists the Television Commercials (TVC), which have been described as misleading. The list of misleading TVC includes Bajaj Pulsar. The other brand in the automotive segment to be described as misleading is the TVC of Bridgestone Ecopia Tyres. These are the only two automotive brands in the list of 100 misleading advertisements.

The list is prepared by ASCI and its Consumer Complaints Council (CCC). The list is based on complaints received from consumers and industry about advertisements that are false, misleading, indecent, illegal, leading to unsafe practices, or unfair to competition, and in contravention of the ASCI Code for self-regulation in advertising.

Bajaj Pulsar advertisement was termed as misleading based on two factors. Firstly, the advertisement shows stunts being performed in streets, market and traffic conditions and wheelie being done amongst people. This is contrary to the disclaimer that says that the stunts have been performed under controlled environment at an isolated location. The second reason is that such display of stunts in public places can encourage people to replicate these stunts, which can lead to accidents. Based on these two factors, the ASCI has termed the Bajaj Pulsar TVC as misleading.

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