~ Autumn Winter ‘14 campaign of the clothing brand talks about the work the Foundation is doing with the Akshara High School , Aseema and The Max Foundation ~
December 2014,Mumbai: Being Human Clothing, a global fashion brand available in over 14 countries announces its REAL HEROES campaign. The campaign introduces the AW ’14 collection and features the people behind three of the organizations that are supported by Being Human – The Salman Khan Foundation. This includes Dilbur Parakh, founder of Aseema, Mridula Chakraborty, Director of the Akshara High School in Mumbai and Viji Venkatesh, country head of The Max Foundation, India. The campaign is designed by Pulp India and shot by photographer R Burman.
Speaking about the campaign, Mr. Manish Mandhana, Managing Director, Mandhana Industries Ltd, says, “Being Human – The Salman Khan Foundation focuses on education and healthcare for the underprivileged. Royalties from the sale of Being Human clothing support the initiatives undertaken by the Foundation in both areas. Through this campaign, we would like to recognize some of the individuals, who by their selfless dedication are real, everyday heroes”
Salman Khan, Brand Ambassador and Founder of the Being Human Foundation, added, “The work that Dilbur, Mridula and Viji are doing is truly exemplary and as a Foundation, we are proud to work with them and the organizations they represent. Some organizations need awareness, some need funding and some need a combination of both. By the simple act of buying a Being Human garment, you help shape a life through education or help save a life through healthcare.”