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Thursday , 17 August 2017
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Birth of a Digipreneur – Ayesha Chenoy

downloadAyesha Chenoy founded RepIndia in 2013, India’s only independent digital agency led by a woman CEO, with over 150 employees working from offices in Delhi and Mumbai handling a diversified client portfolio of over 100 clients including Reliance Group, JSW Group, DLF Group, Pizza Express, Sephora, Forest Essentials, Select CityWalk, Somany Ceramics, Anita Dongre, Shangrila etc. RepIndia has also been responsible for the digital launch of iconic international brands in India including Burger King and Gap.

Ayesha’s successful career in investment banking along with her passion for creative writing and understanding of finance has helped RepIndia to emerge as one of India’s most successful independent digital agencies that has within 4 years, got a larger set of clientele than most, and is truly a “make in India” story.

After returning to India, Ayesha has invested in a first of its kind female centric online dating startup. While involved in this venture, she found a lack of cohesive structure in the digital world and soon after, decided to initiate a paradigm shift in the industry by founding RepIndia, a one stop shop providing 360 degree creative digital solutions.

Ayesha has over 9 years of experience in asset management specialising in alternative investments. Before becoming an entrepreneur, she was working as Vice-President at Credit Suisse in the leveraged investments group ($13Bn assets under management). Before Credit Suisse she was an Associate Director at UBS Global Asset Management specialising in portfolio management and prior to that started her investment analysis career at Merrill Lynch Investment Management within their Asset Management division. As well as holding the Investment Management Certificate approved by the FSA, she has been awarded an MSc in Finance and Accounting from the London School of Economics and Political Science, an MA and BA in Economics (First Class Honours) from Cambridge University and a further BA in Economics (First Class Honours) from Delhi University. Her stellar background in finance has been an asset to scaling and expanding RepIndia. At Cambridge she was awarded the Adam Smith prize for Economics, previously awarded to Indian Prime Minister (and ex-Finance Minister) Manmohan Singh and nobel-prize winning economist Amartya Sen. 

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