New Delhi, 8 October, 2014: Blippar, the world’s leading visual browsing app, has landed in India and is set to shake up the country’s burgeoning augmented reality (AR) market. The image-recognition platform – whose unique technology empowers brands, publishers, advertisers and educators to offer consumers thrilling digital experiences through smartphones, tablets and wearables – already has proven success. Within three years Blippar has grown the largest singularly acquired audience of any AR platform, with over 50 million unique users (post-acquiring fellow AR player Layar in June 2014) and 50 million+ global interactions. Since launching in the UK in 2011 Blippar has expanded rapidly, partnering with some of the biggest and most exciting brands and media owners in the world, including Anheuser Busch, L’Oréal, Universal Pictures, Jaguar and hundreds more.
Blippar sees enormous potential in India and the rest of Asia, and is eager to reinforce its presence in the region. As the location of Blippar’s first Asian office – and as a country with a huge, young population boasting a keen interest in new technologies – the Indian market is crucial to Blippar. Headquarters will be in Delhi, with representation in Mumbai and Bangalore, and the operation will become a hub for the whole region.
Celebrating the launch, Blippar CEO and co-founder Ambarish Mitra said: ‘Given the rapid increase in penetration of smartphones in India, and the optimistic approach of brands towards AR, India is a focus market for Blippar. We are thrilled to launch here, and excited about enriching the country’s myriad industries and brands with immersive mobile content.’
Regional Director Arnav Ghosh added: ‘India will be a huge strategic hub for Blippar, a route into the wider Asiatic region. We are here to disrupt the Indian market with Blippar’s groundbreaking tech and unique vision.’
Before joining Blippar, Ghosh led regional digital business for global agencies Havas Media and Publicis. Now, to pursue Blippar’s ambition of becoming the next-generation visual browser, he has built a core team across technology , creative & business functions and have already initiated exciting local projects across – including a collaboration with Mumbai-based multi-media charity project Priya Shakti, aiming to tackle gender-based violence.
By expanding partnerships across multinational companies, agencies and operators, Blippar India will soon become the country’s biggest and most widely used image-recognition platform, and the bridge between the online and offline worlds.
Istanbul, Amsterdam and now Delhi. In just three years the innovative AR player has built lucrative partnerships with the world’s biggest brands and media owners, including Coca-Cola, Pepsico, General Mills, Unilever, Sony, P&G, Condé Nast, TIME Inc. and Paramount. In June 2014 Blippar™ acquired Layar™, a pioneering AR company founded in the late 2000s. The combined user base, data and technology makes Blippar™ the world’s most influential AR company.