Endorsing a fashion product used to be a massive thing for a celebrity earlier. Bollywood celebrities dreamt about seeing themselves in hoardings and television advertisements around the city. But gone are those days when they used to endorse the brands, now celebrities own their fashion brands. In the past half-decade, many celebs from the industry have turned into brand owners, fashion designers, and entrepreneurs.
Some of them have invested in Indian startup brands, and others have realized their potential in fashion and launched their own brands. Let’s have a look at the list of top Bollywood celebrities who are topping the headlines in the latest movies celebrity news in English because of their fashion brand popularity.
- HRX by Hrithik Roshan
In 2013, Hrithik Roshan launched his brand named Hrithik Roshan Xtreme (HRX) in collaboration in the Indian market to promote fitness and a healthy lifestyle. With the mission to inspire people to stay fit, the brand sells a wide range of wearable, including training and sports apparel, casual wear, and many other accessories such as bags, caps, and shoes. Brands also partnered with Cure that sells fitness content exclusively, including HRX Workout meal plans and HRX Workout.
- Rheson by Sonam & Rhea Kapoor
Rheson a mix and match of two sisters style, fashion and designing sense- Rhea Kapoor and Sonam Kapoor. In 2017, they both launched their brand Rheson in association with Shoppers Stop Pvt. Ltd. When it comes to fashion, no one can pull off the glam than fashionista Sonam Kapoor. They both are known for their bold statements and look at the red carpet, which inspired them to launch their own fashion brand that will showcase their style and is for everyone, no matter how they look.
- Taken by Kriti Sanon
In collaboration with Anjana Reddy, founder of Universal Sportsbiz Private Limited (USPL) in 2016, Kriti Sanon launched her first-ever designer brand. USPL has earlier worked with popular cricket players such as Virat Kohli and Sachin Tendulkar. It solely a leading brand that works in partnership with famous celebrities. That’s the reason behind its popularity in thelatest movies celebrity news in English. In order to offer a wide range of casual and semi-formal wear, USPL has joined hands with Kriti Sanon.
- Imara by Jacqueline Fernandez
Diva of Fashion in the Bollywood industry is known for her style and introduced as a new face with the USPL brand that Anjana Reddy in 2015. Imara is an ethnic wear brand for women with a massive range of contemporary designs and styles. Imara was co-founded with the actor Shradha Kapoor in 2015. However, with her consecutive flops in the box office, the brand was declining in popularity among Indian youth, so later on; Jacqueline was appointed as the new face of Imara.
- Being Human by Salman Khan
In 2012, Salman Khan launched his Mumbai-based charitable trust fund named Being Human Foundation. He started his clothing line with a tiny idea of selling t-shirts with Being Human written on it with a vision to earn money for unprivileged people in India and help them in education and health care facilities. Now, the brand is selling a complete range of apparel and accessories from head to toe for both men and women. It is one of the most valuable Bollywood actor brand in India.
- Nush by Anushka Sharma
The famous actor turned designer, Anushka Sharma, lanched her fashion line named Nush in 2017. The name of her line is the middle letters of her first name and started this label in collaboration with Suditi industries, which is leading garment retail and manufacturing industry. The brands have numerous amazing products range from jacket to t-shirts. However, this is Anushka’s second venture. Her first one was with her brother Karnesh Sharma where she is the co-founder of the brand.
- Skult by Shahid Kapoor
Bollywood’s chocolate boy Shahid Kapoor launched his clothing brand Skult in 2016, which is India’s first athleisure brand. In collaboration with Abof, this shopping line is delivering innovative styles for both Western and Indian sensibilities. This brand is all about comfort and freestyling. With a special focus on monochromatic and nude tone, the brand offers a variety of athleisure for both men and women.
Vaibhav Sharma is a digital marketing expert by day and writer by night. He is a project manager at True Scoop News who specializes in blogging, article and copywriting. He loves to write technology related articles, entertainment blogs, latest national news in English and Punjabi and tutorials as long as there is a bit of information technology.