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Bonita gets Finalist Award for Product Innovation at IHA Chicago fair; becomes first Asian brand to get the coveted recognition

  • Bonita’s Alpha Ironing Mat gets awarded under the Home Organization and Storage segment
  • The award comes Bonita’s way in its first-ever participation in the Chicago Fair

New Delhi, March, 2015: In a first, an Indian brand — Bonita, the country’s leading home utility product maker — has been bestowed with Finalist Award for Product Innovation at the prestigious IHA Chicago Fair, becoming the only company in the Asian region to have got the coveted recognition since the inception of awards in 2012.

The company had forayed into the US market just three months back and the award will be a shot in its arm as Bonita faced tough competition from world-known brands from across the globe. The award is significant for Bonita as it participated in the fair for the first time and the recognition came its way, especially when the awards were dominated by big US and European brands.

Bonita has made product innovation its integral part, and it tries to implement pioneering ideas and concepts after understanding deeply the homemakers’ requirements and needs. The company tries to simplify the functionalities involved so that customers get easy-to-use products that have multifarious benefits, all of this is achieved without any compromise in quality.

International Housewares Association is a 77-year-old not-for-profit organization having over 1700 members across 49 countries and representing the world’s top houseware brands.

Altogether 63 finalists had been announced in different product categories and Bonita has been selected under the Home Organization and Storage segment. Thousands of entries were sent for the award, of which only 63 made to the finalists cut after being minutely judged by a panel of industry experts.

Bonita had submitted its product ‘Alpha Ironing Mat’ in the innovative product category and its unique features brought the company the esteemed acknowledgement.

“It is an honor for India as for the first time an Indian brand has got the prestigious recognition which no other Asian country has received so far. The recognition reinstates the fact that our quality is world class and can give tough competition to other brands in the home utility category. The award will give a push to Bonita to expand its footprints to other key global markets. Bonita by getting the recognition has gone one step ahead of the ‘Make in India’ concept to show that India not only has the potential of becoming the manufacturing hub, but Indian brands which are already manufacturing in India can be the best in innovation,” said Umang Srivastava, Joint Managing Director, Bonita.

The three-day fair featured more than 2,100 exhibitors from 49 countries and saw a participation of 60,000 total attendees.

The Ironing Mat, which is available in interesting colors and patterns, comes in a large size and can easily be used to iron larger clothes. But their large size is not a problem for storage as they are easy to fold and store. Besides, it is compact and durable ideal for daily use. A robust and compact easy-to-use ironing mat can be stretched out anywhere – on a bed, on the floor or on a large table.

The best part of the product is that it minimizes the chances of freak accidents like a bed sheet catching fire or children getting hurt as it comes with a Silicone Mat where the iron can be rested safely.

The company had forayed into the US, Australia and New Zealand last year. The home utility product maker is aiming to enter Italy, Russia and the UK soon, and Bonita looks to increase its presence to 35 countries by the end of 2015.

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