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Brocade Appoints Industry Veteran Allen Olivo to Vice President of Global Brand and Communications

Tasked with Further Evolving Corporate Brand in Support of the New IP

Bangalore, India–(Oct 8, 2014) – Brocade (NASDAQ: BRCD) announced the appointment of Allen Olivo as vice president of Global Brand and Communications. In this role Olivo is responsible for the development of brand strategies that will further evolve Brocade’s leadership position in the networking marketplace as the New IP becomes the new normal for networks. He will be based in the company’s San Jose headquarters and report to Christine Heckart, chief marketing officer.

 Olivo brings more than 20 years of technology marketing expertise to Brocade, further energizing the company’s already robust leadership team. His significant experience includes guiding worldwide marketing and brand strategy, advertising, marketing communications, and corporate communications for Fortune 500 companies such as Apple, Amazon.com, Yahoo!, and PayPal.

 “Allen Olivo is a Silicon Valley veteran and one of the preeminent brand and communications leaders in the tech industry. Brocade’s continued ability to attract such high-caliber talent is an indication of the huge opportunity ahead of us as the industry transitions to the New IP. We are incredibly excited to add Allen to our team,” said Christine Heckart, chief marketing officer.

 During his career, Olivo has been honored and recognized for his work in the industry through highly acclaimed awards such as the Nielsen Business Media Achievement Award, Gold Lions, Effie’s, Clio’s, Andy’s, Cable Car, and Belding awards. He has also taught marketing at UC Berkeley’s Haas School of Business.

 “Brocade’s vision for the networking industry is exciting and I am inspired by the company’s leadership,” said Allen Olivo. “The company is at an industry crossroads and I am very pleased to be a part of such a great team, which is clearly motivated to think big and move fast.”

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