4 May 2015 (Milan, Italy) – Brooks Brothers has been designated the official apparel sponsor for the USA Pavilion at this year’s world’s fair, Expo Milano 2015. Brooks Brothers, established in 1818 and America’s oldest apparel brand, created custom uniforms for the 120 Student Ambassadors representing the best and brightest from colleges and universities from across the United States.
Each student is outfitted in the brand’s iconic button-down shirt and blue blazer. Completing their outfits, men will wear a special edition tie and women a custom silk scarf; both items feature the USA Pavilion’s distinctive flag motif.
All of the uniforms have been created by Brooks Brothers at its factories in the USA and were revealed during the opening day ceremony.
The USA Pavilion’s theme is “American Food 2.0: United to Feed the Planet” and encourages open dialogue and highlights innovation on a wide range of topics, including food security, sustainability and mobility, with an eye towards the planet’s future.
Brooks Brothers has also designed and created uniforms for the staff of the James Beard American Restaurant at Seven Stars, located at the Galleria Vittorio Emanuele II and for the USA Pavilion’s “Food Truck Nation” located on the USAP grounds. The restaurant staff can be seen wearing red & white gingham shirts, a navy tie and an apron crafted in denim.
“Brooks Brothers is proud to be a partner and sponsor of the USA Pavilion at Expo Milano,” said Claudio Del Vecchio, Brooks Brothers Chairman and CEO. “It is a significant and historic event and we feel strongly aligned with Expo’s mission to showcase American innovators that strongly influence and shape our culture on a global scale.”
Jerry Giaquinta, Chief Communication Officer of the USA Pavilion at Expo Milano 2015 recognized the partnership by saying, “We are honored to have Brooks Brothers as a partner, as they are exemplary of American creativity and business innovation. We are grateful for the tremendous effort they have put into designing great outfits that blend Italian and American styles. Student Ambassadors were thrilled when they first tried them on”.
Brooks Brothers will also offer exclusive souvenir products including two signature ties, hats and a denim apron, all made in the USA. These collectable items will be sold exclusively at the USAP and at the Brooks Brothers flagship store on Via San Pietro all’Orto in Milan, Italy.