Taking on the dirt cheap plans of Reliance Jio, state owned BSNL announced today that it will give up to 6 times more data to existing postpaid customers. This comes in wake of the findings that many BSNL postpaid customers have switched their numbers to Jio in recent times. A large number of BSNL subscribers have used number portability to switch from BSNL to Jio. BSNL postpaid subscribers were unhappy since the offerings under various plans had remained same for a long time, all while competitors such as Jio had started offering more data at much higher 4G speeds. Naturally, BSNL postpaid subscribers were opting for Jio.
With this new strategy to increase data on postpaid plans, BSNL hopes to stop its subscribers from switching over to Jio. BSNL plan-99 will now offer 250 MB data (this was earlier zero); plan-225 will offer 1 GB instead of 200 MB; and plan-779 will offer 10 GB instead of 3 GB. Subscribes of plan-799 will also get unlimited voice call. However experts said that this still does not match Jio plans since BSNL’s speed will remain to be 3G whereas Jio is 4G, which offers much better speed.