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Canara HSBC OBC Life Insurance with Radio Mirchi starts an initiative “Me For My City”


An Initiative by Canara HSBC OBC Life Insurance in association with Radio Mirchi

Inaugurates Graffiti painting at MDI (Management Development Institute) Wall, NH – 48 to promote clealiness, unity and harmony

Gurugram, 16th August 2018: Canara HSBC OBC Life Insurance in partnership with Radio Mirchi today launched its “meformycity” campaign at MDI (Management Development Institute), Block C, Sukhrali, Sector 17, Gurugram to spread awareness about the need for a cleaner city. After the successful launch in Delhi, the initiative arrives in the millenial city of India, Gurugram on the occasion of 71 years of Indian Independence. It aims at encouraging people to keep the city clean and also to participate in being a part of the drive towards making the city beautiful, reflecting India’s journey of unity, harmony and progress on the walls of our cities. The event also saw participation in flag hoisting, making the city clean, graffiti depiction and artist’s performances.

The initiative creates a platform pan India across 10 cities wherein society at large can participate to beautify the walls of the cities they live in through graffiti art.

Mr. Anuj Mathur, Chief Executive Officer & Managing Director, Canara HSBC OBC Life Insurancesaid, “meformycity campaign is our commitment towards our people and the space we are in, and we believe that the movement will resonate with all of us and be an enabler for something positive for the city. With the initiative reaching Gurugram on Independence Day, our commitment towards giving back to the country and society strengthens manifolds. We, as a brand, believe our existence is to help customers and society at large to fulfill the promises they made to their loved ones. As a Company, we encourage everyone in the organization to participate and do their bit to implement sustainable practices and make a positive impact on the planet. We also recognize the importance of educating people and we keep doing awareness campaigns and employee volunteering activities to support the environment around the year.”

Ms. Tarannum Hasib, Chief Distribution Officer, Canara HSBC OBC Life Insurance said, “We as a brand believe that freedom and responsibility goes hand in hand. With the onset of meformycityinitiative in Delhi and now the 2nd leg in Gurugram; we hope to leave a legacy of clean and beautiful India for generations to come; a commitment to do our bit for our country, our cities and our people. We are extremely proud of hosting this initiative on the occasion of 71 years of Indian Independence and commit to further strengthen the spirit of unity and harmony through this initiative.” 

Canara HSBC OBC Life Insurance and Radio Mirchi will reach out to 8 cities in addition to Delhi & Gurugram in next 8 months for sensitizing people to stand up for their cities. RJs will propagate the message regularly and will seek for maximum participation from masses on how to make the city a better place to reside.

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