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The “Logan Paul” Marketing


We’re all familiar with the basics of marketing (if not, we have kotler, don’t we?) .  Not just kotler, we have soo many other books to read on marketing , branding , advertising , selling , negotiation etc. But many of these books miss out on something that is very important in today’s glo-calized era. “Building YOURSELF into a BRAND” ... Read More »

Fixed Deposits Are a Must fora Balanced Investment Portfolio

fixed deposit

Fixed Deposits (FD) are considered as one of the safest investment options since the returns are guaranteed. This is why most people prefer to invest in fixed deposit. FDs also help to balance the investment portfolio, which may comprise a mix of varied investment avenues such as equity, mutual funds, gold, real estate, PPF, etc. Another great thing about fixed ... Read More »

How to Achieve Your Goal of Retiring Early

retired early

At some point in time in our lives, we all come to a stage when we would like to give up our regular “9 to 5” jobs and retire. This could be because you are starting a business, want to spend more time with family, catching up with an old hobby, or just travelling to the famous parts of the ... Read More »

Cryptocurrency Secure the Future Presently

cryptocurrency newspatrolling

What is Cryptocurrency? The financial world would not be left behind in the evolution of technology. Cryptocurrency is one such innovation that taps the advancements in technology to create a digital currency. The digital currency is designed to be not only secure but also anonymous. The idea behind this form of monies is the technology that was used to secure ... Read More »

Lesser known Tax deductions which can be saved

save tax

When it comes to tax-saving instruments, many of us stop with the Rs1.5 lakh deduction under Section 80C. But there is a lot more you can do to lower your taxes. You get tax breaks when you donate, pay health insurance premiums, incur medical expenses and repay education loans. Ditto when you service a home loan. There’s also tax to ... Read More »

How can the right software help generate and manage e-Way Bills Easily?


As India gears up to prepare for the next leap in GST compliance – the e-Way Bill, it is time to find out how technology can simplify e-Way Bills for your business. The obvious question on your mind is, “Will e-Way bill impact my business?” The answer is yes, by and large e-Way Bill will impact your business. Whether you ... Read More »

Modi’s Aadhaar Card – Globally appreciated the move. What makes it so unique?

world bank

Recently, Bill Gates praised India’s famous Aadhaar card initiative, pioneered by Narendra Modi. He also stated that his foundation will fund the World Bank in an attempt to replicate it across other countries. His comment on aadhaar card got me thinking how well do we Indians know about it? Besides  linking most of our personal and professional accounts with aadhaar ... Read More »

The Indian Insolvency & Bankruptcy Act, 2016: What is this and how will it affect us?

Insolvency & Bankruptcy Act, 2016

In current times, bad loans are an issue not only for Indian but also for international creditors. The Indian Insolvency & Bankruptcy Act (IBA), 2015 is a broad, national-level insolvency legislation that covers businesses, partnerships and individuals (entities other than financial firms). Importantly, the IBA creates a formal framework for enabling timely resolution of insolvency issues and liquidation processes and ... Read More »

The Next 5 Steps to Take after You’ve Been Denied a Small Business Loan

small business ways to get loan

As a business owner, being denied a business loan can be discouraging. A loan denial can put your present and future business goals off track. However, the good news is that you can use this denial as a learning curve to know where you have gone wrong and rectify your mistakes in your next application. Here are the five things ... Read More »

5 Ways to Invest Your PerformanceBonus

ppf newspatrolling

Indian middle class now has multiple options such as Mutual Funds, Peer to Peer Lending, PPF, Crypto Currencies and Government Bonds to invest their hard-earned savings. It is advisable to have a mix of 2-3 types of investments in portfolio. Salaried middle class always looks forward to the performance bonus where he gets to save decent sum of money in ... Read More »

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