First brand ambassador ever for Philips India Kitchen Appliances
Mumbai, 02 July, 2015 – Continuing the legacy of powering kitchens with healthy cooking solutions while simplifying consumers’ daily routine, Philips India today introduced Ranveer Brar, who represents Indian food across the globe, as the 1st ever brand ambassador for its ‘Kitchen Appliances’ business. As the brand ambassador, Ranveer Brar will help the consumers draw a closer connect with the brand and its products which enable Healthy Living. Philips India being a health and well-being company is the only brand that offers a cohesive, integrated and dedicated Healthy Living Portfolio, some of the popular products from its range being AirFryer, SoupMaker, Pre Clean Juicer and Food Steamer. Ranveer Brar, with his experience and expertise will empower consumers to better use the high-tech appliances offered by Philips to live healthy and make cooking a pleasurable experience at the same time. With Philips’ dedication towards making healthy living easier for its consumers and Ranveer’s affinity towards healthy food, this association is as delectable as it can get!
With numerous accolades to his name, Ranveer’s repertoire as a chef, TV show host and food stylist is very impressive. In his work in the culinary world he lays great stress on staying healthy and using healthier alternatives in everyday cooking. Further to this announcement, Philips India will run a 360 degree campaign with Ranveer Brar which will include road shows, digital outreach and a TVC campaign.
Commenting on the introduction of Ranveer Brar as the brand ambassador, Mr. Gulbahar Taurani, Director Marketing & Business Head, Domestic Appliances, Philips India, said,
“In today’s fast paced life, the need for lifestyle solutions that take care of one’s nutritional needs cannot be over-emphasized. Philips is amongst the first to recognize this and introduce a range of appliances like airfryer, juicer and soup maker that ensures that the consumers eat healthy without compromising on taste. In order to get even closer to our consumers and connect with them better, we have associated with Chef Ranveer. This association is not just a simple endorsement agreement, but a partnership between two like-minded entities that have joined hands together to empower consumers to get more out of their appliances. Together, we intend to provide our consumers with holistic solutions for their lifestyle nutritional needs.”
Changing lifestyle of most modern households makes maintaining healthy eating habits a daunting task. Philips Kitchen Appliances range offers a healthy living portfolio which offers various household appliances dedicated to make everyday life simpler. The hero products from the portfolio are
– AirFryer, a versatile, revolutionary product, pioneered by Philips, that makes great tasting fried, baked and grilled food with up to 80% less oil
– Soupmaker, a distinctive device, designed to make a perfectly blended delectable soup in minutes with minimal human intervention
– PreClean Juicer with cleaning feature that allows one to clean the juicer in less than 1 minute
Talking about his association with Philips, Ranveer Brar, Chef and Philips India’s ‘Kitchen Appliances’ category brand ambassador, said, “From the time I was growing up, Philips as a brand always stood for reliability & cutting edge technology. I strongly believe that in terms of reliability, durability & being current Philips is, was and will always be the brand to look out for. I’ve always believed that eating healthy is essential in this day and age, to keep up with the hectic life all of us lead. Philips Kitchen Appliances offer a range of intelligent devices that are designed to help you stay healthy and eat whatever you want without the guilt and without worrying about taste. I am privileged to be representing the brand and the product range that I personally believe in.”
Further to this announcement, Ranveer begins hosting “Thank God Its FryDay” Season 2, a show that presents the magic of Philips AirFryer and transforms the experience of fried food and makes it a guilt free indulgence, to consumers across India.