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Cement Reimagined at Craft Béton Autumn Collection 2018

Dalmia Cement unveils a diverse range of inspirations that celebrate cement like never before

New Delhi, August 8, 2018: Dalmia Cement (Bharat) Ltd., India’s premier cement manufacturing company and the creators of Craft Béton, the one stop shop for connoisseurs of design, today launched its much sought after ‘Autumn Collection’ on view at The Visual Arts Gallery, India Habitat Center in Delhi from 8th– 12th August, 2018.

 Riding on the stupendous success of the previous two editions, the exhibition this time features a selection of 75 high-end luxury products covering an array of contemporary lifestyle pieces of home accents, floor & wall coverings, bathroom essentials and furniture and even personal effects. Craft Béton, over last two years, has reinvented the perception of Cement transforming it into something contemporary, aesthetic and chic.

 Excited to unveil the mega collection, Mr Puneet Dalmia, Managing Director, Dalmia Bharat Group said, “Over the last two years we have discovered that invention and innovation can do wonders to create and recreate anything. Craft Béton, our brainchild is the biggest example of this realization and we are proud to have set a high benchmark of excellence for thinkers, developers and creators who are waiting to experiment and shine. Craft Béton has been a hit among design appreciators and it is this popular demand that has convinced us to launch another edition with a unique and specialized product line. We are looking forward to reaching out to more customers via our latest collection and showcasing how magical cement can be.”

 The Craft Béton Autumn Collection 2018 features exclusive designs by six internationally-acclaimed designers Iti Tyagi (India), Somesh Singh (India), Cynthia Mijres Rodrigue`s (Mexico), Alan Saga (Mexico), Miroslaw Baca (Poland) and Anna Katrine Kraus (Germany) who have set new benchmarks by exploring the natural advantages of cement. The products include a dash of new texture, colors, density and tenacity of Dalmia Cement – the world’s greenest cement company.

 Previous Collection of 48 handcrafted creations of 2018 displayed in January this year carried forward the success of Collection 2017 with additional flavor of luxury merged with cement. The products received rave reviews from design enthusiasts and critics alike. Drawing on their myriad backgrounds like fashion, product and industrial design and sculpture, featuring designers created four capsule collections in the previous season that changed the way one perceived Béton – the French word for concrete.

 “Craft Béton has emerged, evolved and revolutionized the way people perceive cement today. Dalmia Bharat has been instrumental in this perception shift and its use. We have completed two successful editions and are very enthusiastic about this collection as we have been receiving a good response. We attribute our success to the perfect marriage of aesthetics, functionality and aspirational value.” added Mr. Sundeep Kumar, Chief Executive Officer, Craft Béton. 

Designer and Art curator Ms Iti Tyagi said, “It is a humbling experience to be associated with Craft Béton for the third time in a row. Our latest collection will be memorable for our guests as we have added a lot of personal touch to each object created with love. It has been gratifying to explore the creative possibilities of cement and how it can be combined with any material to create any shape and achieve a durable result.”

 

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