CNBC-AWAAZ, India’s No.1 Hindi Business News channel, once again led the way with maximum viewership ratings during the Interim Budget day this year. Acquiring an unprecedented market share of 57.4%, the remarkable figure stood at 1.35 times the nearest competition. [BARC India | TG: NCCS AB Male 22yrs+ | Market: HSM | Period: Wk 5’19 (Friday, 0600-2400 Hrs), Imp’000 & Market Share)]
The channel scored record-breaking numbers for the entire Budget week gaining a market share of 59.3%, which was 1.45 times more compared to its nearest competitor. [Source: BARC India | TG: NCCS AB Male 22yrs+ | Market: HSM | Period: Wk 5’19, Imp’000 & Market Share)]
“CNBC Awaaz being leader in Hindi news category, provides the most relevant news that matters to the masses in the language that is most comfortable to them. These figures stand testament to the outstanding performance recorded by the channel of being number one. Over the course of time, Awaaz has become a channel that stands out from the rest due to our unmatched reporting quality, standards and outstanding content and marketing activities”, said Avinash Kaul, COO, Network18.
Under the editorial leadership of Alok Joshi, an exhaustive programming line-up and most original content, and experts of the trade like Nirmal Jain, Raamdeo Agarwal, Nilesh Shah, Anand Rathi, Navneet Munot Vikram Kotak and the likes, CNBC-AWAAZ cemented its position as the market leader providing a comprehensive coverage of the Budget.
CNBC AWAAZ has maintained a dominant position in market share, despite the emergence of competition in recent years. The Channel has been a leader in collaborating with India’s biggest institutions, regulators and financial system stakeholders. From the country’s leading stock exchange to industry associations, from market regulators to industry rating benchmarks, the channel has maintained its leadership.