It was a night of rich cultural spectacle as premium stout drink, Legend Extra Stout, kicked off the second edition of the Taste & Tell Activation with an exciting display of the traditional Eyo masquerade dance at the Cyclic Centre, Constain Lagos.
Resplendent in their flowing white costumes, the Eyo masquerades mesmerised the audience with their rendition of Lagos folklore songs as well as their deft traditional dance steps.
The appearance of the majestic Eyo masquerade turned out to be a pleasant surprise for the revellers who were more accustomed to being entertained by contemporary hip hop and R and B artistes at the popular hangout. They were not disappointed by the enthralling cultural display.
Whilst the cultural display was the climax of the day, there were other thrilling moments at the Legend Taste and Tell Activation, one of which was electrifying performance by dance hall artiste, Oritse Femi. The Delta state born entertainer was in his elements as he performed a medley of his hit songs including ‘Blessings of the Loud, Flop Politicians, Boys Dey Binu, Redi Dance, amongst others.
The crowd was also treated to rib cracking jokes by ace comedians De Don and Gandoki. The event was also spiced up with live music performance from fast rising live band, Platinum Blazers.
Then there was the Taste & Tell Game. The game was easy enough. Interested tasters were randomly selected from the crowd to identify which of the glasses contained the Real Stout. Prior to the game, basic characteristics of a real stout were read out by the comedian to include, unique and exciting bitter taste, a quality foam head and smoothness. De Don, the anchor of the event had a hectic time picking participants as it appeared that everybody wanted a shot at the game. Three winners; Tosin Adekunle, Femi Olaniyi and Titilayo Odunkoya emerged winners after correcting identifying Legend Extra Stout from the three glasses. For their feats, they went home with a brand new Generator set, Television and refrigerator respectively.
Speaking on the Taste & Tell activation, Funso Ayeni, The Senior Brand Manager, Stout and Life beer- Nigerian Breweries Plc., stated that activation was designed to sustain engagement between the brand and its consumers. “We started the Legend Taste & Tell activation last year and we are continuing with it because it is a unique way to engage and bond with our teeming consumers. Our relationship with consumers does not end when they consume our brand. Rather we see it as the beginning. We are constantly looking for more ways to engage them and that is why we came up with this activation”, he said.
On why the brand decided to infuse cultural element into the activation, Ayeni stressed that the brand was identifying with the rich cultural heritage of Lagos State. “Legend Extra Stout prides itself as the Real Deal and we associate ourselves with values that are real and original. We realise that culture is an indelible part of our existence. That was why we decided to key into the rich cultural heritage of Lagos State”, Ayeni submitted.
The Legend Taste & Tell Activation, which kicked off in March 2015, will end in June with lucky winners walking away with mouth-watering prizes like Generators, Refrigerators, LCD Televisions, free Legend Extra stout, amongst others.