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“I Think Rural India Is Far More Responsible Than Urban” Dia Mirza To Harshita Dagha On Sustainable Home Care

IMAGE COURTESY MAHARASHTRA TIMES

I’ve stopped the use of plastics completely, also switched to biodegradable sanitary napkins. I try to be a responsible citizen towards the environment” Dia Mirza explains how she has made a conscious effort to ditch plastic altogether, in a span of four years.

Known for her strong stance on protecting our environment and wildlife and, of course, her million-dollar smile, Dia has announced her brand partnership with The Better Home, India’s first brand of subscription eco-friendly home cleaners.

“I am delighted to partner with a brand that resonates with my value system. As cleanliness and hygiene have come to occupy a significant part of our lives in the new post COVID world, it becomes crucial to make conscious choices, to ensure that we take care of the health of our families, communities as well as the planet,”

The Bollywood actor, UN Environment Goodwill Ambassador, UN Secretary General’s SDGs Advocate, and Wildlife Trust of India Ambassador talks about the brand’s vision to empower the community to make that switch to eco-friendly products that are better for their homes and their health.

“I absolutely love their cleaners, sustainable quirky packaging and the exclusive online community you get to be a part of once you subscribe – In fact, I used their products for months before they approached me for a partnership. What’s even better is that you just have to subscribe to it once and forget about it and it will show up at your doorstep every month on the same day,” says Mirza.

Speaking about the association Dhimant Parekh, Founder & CEO of The Better India and The Better Home says “Dia personifies our philosophy of wanting to leave our planet and its people better than we found it and we are glad to have someone so passionate about health and the environment to be our voice.”

Apart from brand partnership with Dia Mirza, TBH has bagged notable investors like Padma Bhushan Mahindra group chairman, Mr. Anand Mahindra, Padma Shri and former director of Infosys Mr. Mohandas Pai and Human centred capital fund Elevar Equity.

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