When we think ‘banking’, what usually comes to the mind are things like spending half a day at the bank branch, waiting in a queue, a file full of paperwork, and not so friendly customer care professionals. However, thanks to DBS (Development Bank of Singapore), such issues will soon be a thing of the past. Rated as the best and safest bank in Asia, DBS has launched its digital banking services in India called ‘digibank‘. The DBS digital bank is set to revolutionize the banking experience by making its operations entirely digital, hassle-free, safe and rewarding for customers.
The launch event of the revolutionary digibank was held on April 26 at the Tata Theatre at Mumbai’s National Centre for Performing Arts (NCPA). Hosted by Gaurav Kapur, the launch event witnessed DBS CEO Piyush Gupta talk about the story DBS digibank - the idea, how it was developed, and its disruptive potential, in terms of the wide ranging benefits it offers to customers. Digibank’s mascot, ‘Digor‘, was also introduced during the event. Digor is being termed as young and dynamic. He has survived extinction and now thrives in the digital age. Digor was successful because he embraced change and adapted more quickly in comparison to its peers.
The star attraction of the event was none other than the legendary Sachin Tendulkar, who is the brand ambassador of DBS digibank. Sachin decided to join the digibank revolution because he and DBS digibank share the same set of core values such as reliability, safety, simplicity, single-minded focus and trust. The theater reverberated with the sound of “Sachin, Sachin“, as Sachin entered the stage with Digor. When things settled a bit, DBS CEO Piyush Gupta asked Sachin about his experience of using DBS digibank. Sachin shared several examples, things like how banking has evolved over the years, how technology has made life simpler, and how DBS digibank is helping him to ‘Live More and Bank Less’. Sachin told the audience that DBS digibank has made it a lot easier to manage his hectic lifestyle.
Being the market leader in Singapore and with presence in 18 markets across Asia, safety is a priority for DBS. With increased focus on security, DBS has been able to implement failsafe banking systems. The bank has been rated the “Safest Bank in Asia” for seven consecutive years (2009 to 2015) by Global Finance. It has also received the recognition of the “Best Bank in Asia-Pacific” by Global Finance and the “Bank of the Year, Asia” by The Banker. The DBS digital bank launched in India has advanced security systems that are far more reliable and secure than the conventional passwords and the present day OTPs that we use. DBS digibank utilizes biometric scanning for verification, which ensures a unique identity for every customer. The bank also has inbuilt dynamic safety systems that ensure top level security for your financial transactions.
The bank also focuses on delighting the customers by simplifying the banking operations. Opening an account with DBS digibank is 100% paperless and signatureless. You just need to download the app and enter your details, which takes only around 90 seconds. After that, whenever you want, you can easily convert your account into a savings account. The only documents you will be required to submit will be your PAN card and Aadhaar card copy. Plus, you will get 24/7 support by a virtual assistant, which is based on artificial intelligence and is the first of its kind in Asia. The DBS digibank also has an intuitive money optimizer, which keeps track of your finances and transactions and provides intelligent suggestions.
One of the most noteworthy features is DBS digibank’s rewards system, which provides varied benefits to customers. For instance, there’s the 7% interest rate on the savings account, which is one of the best in the banking sector. Moreover, there’s no requirement for a minimum balance, customers can use ATM of any bank and withdraw as many times as they want, entirely free. Customers will also get personalized offers based on their transaction patterns. Such a rewarding banking experience is possible because DBS digibank’s operations are entirely digital, which helps reduce costs and pass on the benefits to the customers.
Now, you too can join the DBS digibank revolution – #UnbankIt. For more information, please visit DBS digibank.