Mumbai – 30th May’15 – India’s first cinema inspired fashion brand by Yash Raj Films and KBSH Pvt. Ltd: DIVA’NI completes its first year of operations in city of Mumbai. DIVA’NI since its inception has been about the cinematic celebration of a diva, someone who is liberated from shackles of conformity and everyday expectations. – The inaugural year for Diva’ni in its true spirit has been very promising and supportive in the home of celluloid: MUMBAI.
On this occasion, Diva’ni unveiled its prêt-a-porter collection: The Midsummer Dream- a collection that wraps vibrant flora’s and bold colours in romantic breezy silhouettes.
Minimalist embroidery takes the front seat, as colours play in Diva’ni’s celebratory collection. A complete silhouette makeover from the house of Diva’ni, this aims to add a youthful charm to your wardrobe.
The collection was unveiled over an exclusive high- tea at the Diva’ni store in Bandra- Mumbai. The event witnessed fashionista’s delighted to adorn these easy to wear garments that are loved choice of the scorching summer heat.
Speaking on the occasion Sanya Dhir- Brand Director, Diva’ni said- “Mumbai has been very welcoming to us, its been like home coming – our collections have been truly appreciated by the diva’s of this city. The last one-year has been very encouraging for the brand & has led us to diversify from traditional Indian couture to introducing prêt & casual wear too. The new midsummer dream is quintessentially an ode to the Mumbai’s hot& humid summers as we see some refreshingly breezy silhouettes that are ought to be part of every woman’s wardrobe”.
The anniversary was a delightful affair as it also saw the presence of few cities glitterati, who came to support the brand.