The Mall has been chosen unanimously over the other Malls in the North Region by the Images Shopping Centre
New Delhi, 14th April, 2015: DLF Promenade, one of the finest shopping and fashion destinations in Delhi, has been awarded the “Most Admired Shopping Centre of the Year in the Best per square foot sales category” award at the recently concluded India Shopping Centre Forum 2015. The laurel was conferred during a ceremony at Renaissance Mumbai Convention Centre Hotel last week and was attended by the leading names of the Indian retail industry.
DLF Promenade strives to give a unique shopping experience to the customers and this honor underlines its strong acceptance and popularity among visitors. The mall has been recognized as the best mall in North India with highest conversion rate, which highlights its innovative marketing strategies coupled with other endeavors to provide unparalleled service to the patrons. For instance: The guests have an access to a wide spectrum of brands handpicked from the international circuit. The performances of these brands are assessed stringently on a periodic basis and sustainability plays a crucial factor in the decision-making process. Further, the mall supports the in-house brands through various campaigns and year-along activities involving them. The idea is to identify various consumer needs and cater to all age groups. Since DLF Promenade likes to implement campaigns after taking consumer feedback, it has spread its wings over the digital space as well. Apart from its active presence and interactions on various social media platforms, there is also a mobile app that helps them reach out to the hearts of the consumers.
Acknowledging the award, Ms. Sonali Manilal, Marketing Head of DLF Promenade said, “It’s a great honor to be recognized as the ‘Most Admired Shopping Centre of the Year in the Best per square foot sales category’ as it not only acknowledge the contribution of DLF Promenade to the development of the retail real estate industry but also highlights our efforts to give exceptional experience to our guests. This award encourages healthy competition in the region and offers opportunities for shopping centers and retailers to showcase their success. We thank the jury for this prestigious title as it empowers our ideology to constantly innovate, create and cater to the discerning customers.”
The IMAGES Shopping Centre Awards witnessed 29 trophies being presented to shopping centers from all the corners of the country, across metros and non-metros through 16 categories, including five Retailers’ Choice Awards, 10 Jury Awards and one IMAGES Excellence Award.
While the Mall celebrates the recognition at the Shopping Centre Forum 2015, it continues to enjoy its strong footing as the ultimate shopper’s abode and looks forward to creating newer and better experiences. With buzzing activities set to roll in the weeks ahead DLF Promenade has always been an ideal destination for shoppers. The Mall has been strategically adding new and exciting brands and F&B outlets to the already exciting portfolio. Starbucks Coffee, The Beer Café, Beverly Hills Polo Club, Fossil, Chumbak, Episode and Krispy Kreme are the latest inclusions. Irrespective of the choices, be it indulging in retail therapy, spending a pleasant evening with family and friends or relishing amazing food, DLF Promenade brings everything under one roof for its customers.