~Dorothy Perkins launches its SPRING SUMMER 2015 collection on Jabong~
New Delhi, February 5, 2015: UK’s leading fashion retailer, Dorothy Perkins, launched its exciting Spring Summer ‘15 collection through an unforgettable British high tea evening in Delhi at Cherie, Qutub. Dorothy Perkins is exclusively available on India’s leading fashion destination, Jabong.com.
Jabong.com, India’s leading online fashion destination launched the dazzling Spring Summer ‘15 collection by Dorothy Perkins with the presence of the Dorothy Perkins team from London. Dorothy Perkins, one of the leading British women’s wear brands having traded for over 100 years on the UK High Street is exclusively available for its discerning customers in India only on Jabong.com.
On this unforgettable evening, Dorothy Perkins team from London – Keith O’Brien (International Marketing Manager), Lucy Kalus (PR Manager) & Mel Mercer (Design Director) launched the stunning spring collection. The team brought forth a new momentum in creation of an eclectic collection with hints of the 70s.
The Quintessential British evening adorned a spring summer theme resplendent with English & spring summer elements including an English menu, Spring themed photo studio for instant pictures. Guests were seen mingling & posing for pictures in their beautiful spring outfits. The stunning new SS-2015 Dorothy Perkins collection was on display within a beautiful closet & was received with unanimous acclaim.
With the latest collection Dorothy Perkins through Jabong.com brings looks from 70’s this summer. The dresses are longer, the skirts are A-line and the trousers are cropped. Materials are a mixture of textures with knits and crochet, leather and suede – the chocolate brown suede shorts and jacket are key. Oversized peasant blouses are teamed with button front denim skirts and bell bottom jeans, matched with high platforms and felt hats creating a classic seventies silhouette. For Spring Summer ‘15 culottes are in pink leather and trousers are loose and wide – creating a new elegant shape.
A fresh and modern feel updates this seasons Sports Luxe trend. Clean, simple lines create the look for the utility nineties inspired collection. Minimal boxy, cropped jackets in a variety of fabrics and textures – from neoprene to sheer and mesh – mixed with the cigarette trouser creates a sleek look and will only be available in India through Jabong.com. Asymmetric tops and tunics add to the new season silhouette.
Commenting on the launch of the spring summer collection, Mr. Arun Chandra Mohan, CEO & Co-founder Jabong.com, “Jabong.com, India’s leading fashion forward online destination aims to provide consumers with the best of international brands & services. With the launch of Dorothy Perkins exclusively on Jabong, we witnessed a great response from the Indian consumers and we wanted to provide consumers with the best. This evening we saw a great response from the guests on the spring summer collection and we cannot wait for it to go live in March 2015. We are sure the collection is going to be a huge hit in the SS15 season.”