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Dyn strengthens India footprint

Announces Internet Intelligence solution for Enterprises to provide an unprecedented view of their Internet Performance

Bengaluru, 11th February, 2015 – Dyn, the worldwide leader in Internet Performance, today announced its expansion in India with the release of Dyn Internet Intelligence, a SaaS-based product that provides real-time visibility into critical Internet connectivity and routing data. Targeted at the Enterprise segment, Dyn Internet Intelligence will offer entities a comprehensive look into how the Internet affects their online presence and performance. Leveraging the world’s most extensive sensor grid, geolocation analysis, and Internet connectivity mapping, Dyn Internet Intelligence gives Enterprises actionable, real-time insight to help select the best network service providers, cloud service providers and data centre locations to meet business goals and ensure their Internet applications and services are available to customers all over the world, at all times.

Said Martin Ryan – Managing Director, Dyn, Asia Pacific, “India boasts of being the third largest Internet population in the world today which underscores the need for entities having a presence on the web to ensure that they are available and accessible online 24/7.  If customers can’t connect with a company’s services or the experience is poor, it means lost revenue and a damaged reputation. Through Dyn Internet Intelligence, we offer entities an effective solution that helps manage their online presence by alerting them of Internet issues happening around the world that may impact their Internet-connected assets, thereby equipping companies with the diagnostic tools needed to make smarter, more strategic decisions about their online presence and connectivity.”

Internet Monitoring and Analysis

With Dyn Internet Intelligence, users get a unique view into the broad world of cloud-based providers, Internet Service Providers and global network infrastructure that constitutes today’s Internet. Whether applications are hosted in a public cloud, a private cloud, a Content Delivery Network (CDN), or a company’s own data centre, Dyn Internet Intelligence provides unprecedented visibility into how the Internet eco-system impacts user connectivity and customer experience.

Dyn Internet Intelligence uses a network of hundreds of sensors distributed around the world and custom sensors in an enterprise’s hybrid cloud infrastructure to collect, analyse and correlate over a billion routing, Internet availability and performance data points per day. Service provider and IP transit routes are monitored to detect connectivity and customer experience issues in any region, which could be caused by anything from routing errors or equipment failures to traffic spikes or even natural disasters. Additionally, enterprises gain a comprehensive view of Internet events that allows them to isolate problems that exist outside their managed infrastructure.

“Many times, the root cause of a connectivity issue isn’t within the data centre or application,” said Jim Davis, Senior Analyst, Service Providers channel at 451 Research. “It’s important to have a global view of the Internet in order to understand how external events prevent users from reaching your web-based applications and services so you can proactively monitor and work around those issues to improve availability and performance.”

“Businesses now need the same level of visibility into the entire Internet as they have of their own network, especially as enterprises move from on-premise IT infrastructure towards a hybrid cloud model,” Davis said.

Data Centre and Cloud Service Provider Selection

Cloud Vantage Points, a capability of Dyn Internet Intelligence, allow companies immediate visibility into critical performance data for major cloud providers, including all sites for Amazon Web Services, Rackspace, DigitalOcean and Google Cloud, with support for additional cloud providers planned. Each cloud provider has different locations and different connections to the Internet, Dyn Internet Intelligence allows companies to visualize and predict how their current and potential cloud providers will perform outside of their current configuration.  It helps to ensure the right investments are made as companies plan for global expansion or look to bring on new providers.

Additionally, Dyn Internet Intelligence is now offering virtual machine-based Custom Vantage Points that can be installed directly within customers’ networks. Employing Dyn’s Custom Vantage Points gives customers better end-to-end insight into how their data centers are connected to the Internet and cloud service providers. Additionally, it will enable them to make better planning decisions on where data centers should be located and and how to best serve multiple geographies and target markets.

“Service providers and enterprises that deliver mission-critical applications and content to end users have to select the right location for their IT infrastructure to maximise performance” said Mike Hollands, Director Connectivity, Interxion, a leading provider of colocation data centre services across Europe. “Dyn Internet Intelligence is critical in establishing which of our data centres in Europe provides the best response times to specific target markets. With Dyn Internet Intelligence, we can help our customers achieve their business goals.”

Dyn Internet Intelligence is built on over ten years of operational and data expertise from Renesys, which Dyn acquired in May of 2014. The former Renesys team now leads Dyn’s research, data and analytics efforts. The company has been providing Internet intelligence data to some of the biggest sites on the web since 2000.

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