Good Home leading home care brand from TTK Healthcare (90-year-old business conglomerate with a presence across several segments of industry ) with presence categories such as kitchen care, Utensil Care and Air Care. Good Home as a brand is to able to differentiate itself with other home care brands with respect to VALUE proposition it offers to the consumers. Value in terms of superior products, unique proposition and aggressive pricing has been the reason for the acceptance of the brand. Keeping eye on festivities Good Home has launched two unique range of room fresheners Divine and Harmony.
This Special Edition Fragrance, DIVINE has been instituted to bring us closer the cultural heritage and roots of our belongings. Bhakti and Purity have always been part of our Indian culture same has been an inspiration in developing this room freshener.
Packaging primarily consists of colours inspired by Kumkuma & Manjal ( Sindoor & Haldi) holy colours to start something auspicious. The detailing of the packaging has been opportune with the presence of Rangoli and Kalash. The Rangoli or the Kolam to bring good fortunes in our home while the Kalash is the representation of divinity in every puja across households. The fragrance is inspired by the key ingredients of Puja at every household from which includes soft notes of Sacred woods, citrus mist, a tinge of rose and other chosen flower spices that will transcend every household to heavenly adobe.
Good Home also launched Harmony Room Freshener, created to embrace the feeling of peace and nirvana in your home. This is an of notes of fresh citrus, pine and sandalwood with a hint of amber, musk and vanilla that rejuvenates the senses. Like the fragrance, packaging too brings the nirvana into life with Surya Namaskar and vibrant colours.
The good Home range of room fresheners is also available in Rose, Jasmine, Sandal, Lemon and Floral Fantasy fragrance. Key Advantages of Good Home Room Fresheners are its non-water based formula for the superior formula to mask bad odours and freshens air instantly.
“Innovation has always been an important aspect of our brand, most room fresheners offer nothing unique in terms of fragrance or promise. Divine and Harmony are one the first room freshener with unique positioning and fragrance. India is a culturally rich country and concepts like Bhakti and Peace is underexplored in an FMCG Space and Good Home Divine & Harmony is the perfect product to fill the void” says Saket Govind, AGM Marketing, TTK Healthcare.
“In a couple of weeks since its launch, Good Home Divine & Harmony has seen good traction in the market and been accepted well by both retailers as well as consumers. R&D, Purchase, Packaging and Marketing came together to ensure launch at during the festivities a perfect season for new room fresheners. We are targeting 50 cr for Good Home by FY 2020.” Says Yogesh Yadav, V.P ( C.P.D) TTk Healthcare.
The Good Home Divine Room Freshener is a highly recommended product at just Rs. 149 for 160 g and is available all across retail, modern outlets and e-commerce portals.