Perfection in time and elegance of style
Bangalore, June, 2014 – With Emporio Armani, authenticity, simplicity and exceptional taste translate into a definite, striking, and timeless style. As a logical extension of this sophisticated aesthetics, the Emporio Armani Swiss Made watches harmoniously combine innovative design with the classic Swiss tradition of high precision mechanisms.
Inspired by the thirties and forties, the age of ultimate elegance much admired by Giorgio Armani, these timepieces look to the future while respecting the past, in a fusion of modernity and sophistication typical of Armani. Swiss watchmaking tradition, paired with complexity of execution, give each watch a unique character. The choice of materials and finishes – fine leather straps and elegant bracelets, cabochon crowns, and a surprisingly delicate range of colours – creates a refined sense of wonder, brought about by unusual combinations and features.
The collection features different stories.
MELTING GOLD (ARS3004 & ARS7002) stands out for the rich, warm cognac and golden hues of the dials, made unique by the quartz cabochon set in the crown, and is available with either a metal multilink bracelet or a fine leather strap.
GLOWING ROSE (ARS4003 & ARS7003) offers a new and sophisticated shade of rose gold, underscored by the discreet elegance of grey and the luxury of fine leathers, such as lizard and alligator.
Design is the starring feature of BRIGHT MESH (ARS1005 & ARS7501), marked by the impeccable craftsmanship of the metal bracelets, achieved by the alternate hand setting of links in pale gold, rose gold and silver.
The limited edition BLACK MAGIC (ARS3008, ARS3009 & ARS3010) is a perfect and bold combination of Swiss automatic movement and Armani design, in which the black matte velvet plating, the Super-LumiNova® on indexes and hands, and the rubberized alligator strap make for a markedly masculine model. The all-black look is carried through to the mechanisms, visible through the case’s smoked glass.
The Emporio Armani collection is priced from Rs. 50,000/- onwards and will be available at the Watch Station International stores and select premium leading watch retailers across the country.