India, Tuesday 10th March 2015 – Five of the world’s most exciting emerging talents are heading to Beijing to present their Merino wool collections at the International Woolmark Prize, to be held on March 17.
Click on the images below to watch each finalist’s film to gain an exclusive insight into their personal and creative journey to Beijing.
BIRD ON A WIRE
The five finalists will compete for the attention of an extraordinary jury of leading industry representatives.
The overall winner of the womenswear final will receive AU$100,000 to assist with fabric sourcing and marketing their collection. The winner will also have their collection stocked in the world’s greatest fashion stores, includingmytheresa.com, Harvey Nichols in Britain, Italy’s 10 Corso Como, Saks Fifth Avenue in the US, Joyce in Hong Kong, Isetan Mitsukoshi in Japan and David Jones in Australia.
The Woolmark Story:
In 1964, the iconic Woolmark symbol was born.
Its purpose: to act as an independent quality assurance of every product it adorns—more than 5 billion of them so far, making the Woolmark brand the best-known textile quality brand in the world.
As the global authority on Merino wool, The Woolmark Company works with the global textile and fashion industries at every level, developing better textiles and driving consumer demand.
The story begins with the farmers who rear Merino sheep to grow and harvest the highest quality wool. Working with textile mills from Japan to Italy and elsewhere, The Woolmark Company invests heavily in research and development, advancing the fibre and inspiring the world’s leading fashion designers to craft garments from Merino wool.
For 50 years, the Woolmark logo has showcased the extraordinary versatility and innate luxury of Merino wool, creating a fleece that is coveted across the globe.
Wool is a 100 per cent natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown – not man-made. Every year sheep produce a new fleece, making wool a renewable fibre source.