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Breaking News chosen among the Red Herring 100 Asia finalists for 2014

New Delhi, August 25, 2014:, India’s largest online home décor portal has been selected as one of this year’s Red Herring 100 Asia finalists, a prestigious list honouring the year’s most promising private technology ventures from the Asian business region.

The Red Herring editorial team has selected the most innovative companies from a pool of hundreds from across Asia. The nominees were evaluated on both quantitative and qualitative criteria, such as financial performance, technological innovation, quality of management, execution of strategy, and integration into their respective industries. Amongst this carefully curated list, has found a prestigious spot in the Internet/Online category.

The finalists will present their winning strategies at the Red Herring Asia Forum in Hong Kong, August 25 to 27, 2014. The Top 100 winners will be announced at a special awards ceremony on August 27. The event will bring together 250 C-level technology entrepreneurs, corporate strategists, and venture financiers from across the continent. The conference will explore the market’s appreciation of innovation as a fast track to success, and how Asian firms are leading the charge in many tech sectors. The drivers for successful entrepreneurship in Asia will be discussed and will demonstrate how innovation is creating business opportunities for challengers and incumbents alike.

Founder and CEO,, Vikram Chopra, said, “The Red Herring editorial team screened hundreds of private companies before narrowing down on the list of finalists. Being one of the few Indian companies who have made it to the shortlist is, therefore, no small feat. The achievement is a corroboration of the efforts of our team in creating a marketplace of the best and most competitively-priced home furnishing products coupled with brilliant retail and marketing strategies.”

“Entrepreneurship in Asia has reached an inflexion point, and as a result, Red Herring Asia 2014 has shifted into a new phase,” said Alex Vieux, publisher and CEO of Red Herring. “A second generation of entrepreneurs is emerging and their execution skills and global ambitions are leading to great companies, solid growth and a global footprint. As importantly, we are seeing more companies from countries once absent from innovation circles. shows great promise and therefore deserves to be among the finalists. Now we are faced with the difficult task of selecting the Top 100 winners of Red Herring Asia. We know that 2014 will reward us for a long and continued effort scouting disruptive companies in Asia.” has been continuously getting recognition for its lucrative business model and its high-quality products and services. Making it to the list of Red Herring finalists is another shot in the arm for the brand. It has also recently been the subject of a Facebook case study on how a business can augment sales and profits by successfully leveraging social media.

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