New Delhi, September 17 2014 – We all know the 3 steps to make a consumer friendly website: ease in finding the product, showcasing the product, easy check out! But these days, it is equally important to have an interactive home page. FabFurnish.com, India’s largest home décor portal became the first Indian e-commerce company to launch banners with products to click from banners.
Great ecommerce websites successfully connect a user to a product with a system that is efficient, easy and fun. While there are many aspects that go into creating conversions, this one is specifically important for user experience design. Large visuals have a deeper impact on customers and further enabling the customer to enlarge every product on the banner increases engagement.
Keeping the online shopping experience fresh does not require a complex and costly tear-down every year, what it requires is good ideation. The company has been paying close attention to the website details to make the website more and more interactive. The banners no more only have picturesque beauty but every product in it can be looked at with specification. Also, it is keeping in harmony with the overall feel of the website. While it is important to keep the website simple, the simplicity can be played around in many ways and FabFurnish has exactly shown how. Interestingly, in a span of just 3 days, the traffic of the website increased by 11%. With great attention being paid on marketing strategies, creating effective creative content is just another step in the direction.