New Delhi, 12 September, 2014 – FabFurnish.com India’s largest online home store, has launched the marketing campaign to welcome the upcoming festive season. With an intention to spread consciousness among the masses about the prospect of buying furniture online and assist them realize the perks of a ‘click’ away proposition that could vanish all their pains of boring and limited assortment, exorbitant pricing, disappointing service levels, etc. FabFurnish.com is decisive about spending huge share of their revenue on advertising alone crediting to the significance of the same and is set to explore both ATL/BTL activities. The recent successful Radio campaign and an upcoming TV Campaign are in procession adhering to the same plan.
After the success of the first TV campaign launched in November last year, FabFurnish.com has been building on its success through advertising. Around $300k has been spent this month on branding alone which includes TV, Radio and few other offline activities.TV is the best medium crediting to its mass reach and authenticity. Precisely targeting their customers and potential customers the brand decided to launch an only HD TV campaign, which will be first ever of its kind. A survey conducted by the brand conveyed that maximum of their customers are HD watchers and hence the exclusive campaign which is expected to bring in remarkable boost.
The short and crisp radio commercial was aired in all the major metro cities fetching positive feedback and popularity within just hours of its launch. The efficiency of the Radio Campaign resulted in a remarkable 30% boost in sales within 48 hours of its launch. There appeared a noteworthy difference on comparing the sales before, during, and after the Radio campaign, in terms of brand awareness and conversions. The momentous boost in search engine traffic and paid traffic in a short span of time was incredible which was rated after monitoring sales, keeping track of new customers, phone inquiries, and even the web traffic.
“Buyers who respond to radio ads can be high value customers. We were thrilled to see the response we got from the previous campaign. Therefore this time, we were looking at radio campaign strategically and our entire focus remained on increasing awareness. The results have motivated us to launch more such strategies in the coming months.” said Vikram Chopra, CEO and co-founder.