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FAIRTRADE INDIA UNVEIL’S INDIA’S LARGEST T-SHIRT

To apply to Limca Book of Records

Photo 3

Bangalore, 21 November 2014 – Fairtrade India, an organization working to empower smallholder farmers, today unveiled India’s largest T-shirt at Trio World School as a part of the country’s first ever Fairtrade Weekend from November 21-23, 2014 in Bengaluru.  The guest of honour for the unveiling was well-known designer Deepika Govind. The T-shirt would be subsequently displayed at the Phoenix Market City from the 23rd of November. By setting a new record, we wanted to create an exciting platform for urban Indians to connect with the cotton farmers of India.

The Fairtrade Weekend celebrates India’s farmers and workers who have been key contributors to the thriving international Fairtrade movement of smallholder producers, workers, unique brands and exporters for over 19 years. With 137,600 farmers and workers from 77 certified producer organisations across India (as of 2012), consumers now have a powerful way to support solutions to the farming crisis through their everyday buying decisions.

 “Over the Fairtrade Weekend we are organising a series of events where urban citizens will get an opportunity to engage and interact with producers from across India.” said Abhishek Jani, CEO of Fairtrade India. “Through documentaries, panel discussions, storytelling, mural painting, photo exhibition and games we aim to facilitate a rich exchange which would hopefully start bridging the urban-rural disconnect present in our country.”

“Trio World School is Proud to be a partner, as the first pilot project of a Fairtrade School in Karnataka. Our Children and Staff are benefitting immensely from the solution minded focus of Fairtrade India on realities of the farming crisis. It is a useful addition to have sessions and modules on Fairtrade India in the Curriculum. We are also very proud of our students who have contributed colorful patches with messages of solidarity for our farmers to India’s largest T-Shirt Project” said, Mr. Naveen K M, Managing Director TRIO World School.

“I have always worked with Indian weavers and traditional Indian fabrics and prints. I am thrilled to be supporting the Fairtrade movement, which is making a difference at the grassroot level by working with smallholder cotton farmers and producers across India. I strongly support ethical and sustainable design and think its the way forward.” said Deepika Govind, well-known designer.

 “We make a commitment to farmers that we will buy their products at the Fairtrade Minimum Price (or the market price, whichever is higher). Further, the farmers receive a Fairtrade Premium. They are the true owners of this money. They decide what projects they want to invest it in whether it be seed distribution, scholarships to educate their children, purchasing tractors, or building community assets such as watersheds.” said B.K. Pati, Project Coordinator, Pratima Organic Growers Group, Odisha.

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