New Delhi, October 20 2014: Fashionandyou.com, India’s most loved fashion and lifestyle flash e-retailer initiated the ‘I Love PINK” campaign in association with India’s leading lifestyle magazine, Elle. The campaign undertaken to spread awareness about Breast Cancer was a resounding success with people participating and supporting the associated activities with full fervor. It was conducted on campus, on their site as well as offline and attracted women of all ages to be a part of it.
Fashionandyou.com’s CEO Mr. Aasheesh Mediratta said, “The ‘I love PINK’ campaign was our way of reaching out to women at large, through website, social media, through ground activities to highlight the importance of awareness towards breast cancer. We are excited to see the energy and enthusiasm of participants towards the activities we organized, at the same time the awareness we were able to spread across. This is a fight against a disease that affects women universally and yet very little is actually known about it. I hope we have been able to make a small difference for a big cause like this one”
As part of this endeavour, the ‘Safety Ride to your Workplace’ campaign was organized at one of the metro stations in Gurgaon (MG Road) between 7 am and 12 pm to mark support for the fight against breast cancer. More than 200 free auto rides were given to all the ladies to their workplace with an awareness kit (a bag with hand-out, coupon, badge and T-shirt) to encourage them for a regular check-up during the ‘Breast Cancer Awareness Month’ Over 400 women participated in this campaign with full support from the metro staff and a great support by the traffic police.
All women shoppers on fashionandyou were able to enjoy 15% extra discount not only on the events promoted under ‘I Love PINK’ campaign, but site wide.
In addition to that, all the employees at fashionandyou wore Pink as a sign of their support for the cause and were given an ‘I Love PINK’ T-shirt from the company with a breast cancer awareness badge and awareness kit.