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First Time Ever In the White Goods and Small Domestic Appliances Industry


Groupe SEB India Launches a Mobile App for Complaint Registration

  • Becomes the first brand to launch a mobile app based complaint registration
  • Complaint registration in two easy steps from anywhere , anytime without getting into long queue calls
  • Ingenious mobile app for the new age tech savvy consumers

Delhi, March 16, 2015:  Maharaja Whiteline, a part of Groupe SEB India, has taken a significant leap in the history of customer care services by launching a mobile application which allows the customers to put across their complaints without the need of queuing up in the calls. Maharaja Whiteline is the first brand to have launched such a complaint registration feature in the white goods and small domestic appliances industry.

The app can be used by retail customers, dealers, area service in-charges, branch heads etc. It can be downloaded on any android smart phone through google playstore. This application is kept extremely light considering low internet speed in rural areas. Post the installation of the app – ‘Maharaja Service’, complaint registration and receiving solution/ assistance entails few easy steps…

1.       Click on the app icon

2.       Register your complaint

3.       In 4 hours maximum you will receive a SMS with confirmation of CRM complaint number

4.      The complaint resolution will be completed in 24 hours (towns) to 48 hours (rural areas)

The mobile application which is live since February, 2015 has received excellent feedback from customers across the country.

Commenting on the launch of this mobile application, Mr. Sunil Wadhwa, CEO, Groupe SEB India (P) Ltd. said, “With this revolutionary step, we have indeed upped the bar of customer care, after all, our consumers and trade partners are the axis of our business and hence we are always striving to serve them better, not only with world-class innovative products but a dedicated after sales service as well. This Mobile app launch is in line with Groupe SEB’s global policy of treating our consumers and customers first”.

Mr. Emmanuel Serot Almeras, VP, Marketing, Groupe SEB India (P) Ltd. added, “With our commitment to the Indian market, the launch of this mobile application is in line with company’s dynamic digital vision which aims to percolate to each and every household of the country. As it is, Maharaja Whiteline is one of the most active brands on the digital platform, be it in terms of social media pages or resolution of customer queries etc. We treat our patrons

as a part of our Maharaja Whiteline family and hence determined to take care of their concerns and complaints in the best possible manner. Now with this application alongside the existing “Maharaja Care” – a full-fledged customer service network, we are certain to provide our consumers, the best-in-class customer care”. The launch of this app is a part of the aggressive consumer outreach plan which the brand is resolute to undertake.

This initiative is in addition to the existing customer care network which is present across all the business regions and comprises of a fully equipped call centre for both, trade partners – 1860-180- 4000 and for consumers – 1860 – 180- 4111. This network has also been revamped in terms of operational structure, in order to serve the consumers and trade partners better.

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