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Sunday , 18 November 2018
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First Uber, Now Ludos: Softbank Believes in a Decentralized Gaming Economy

The future of blockchain gaming is bright, at least according to investment giant Softbank. The Japanese conglomerate made famous for investing in revolutionary startups such as Uber and Alibaba clearly sees similar potential in its latest investment, Ludos Protocol. As a blockchain project, it represents only the third time the company has entered the cryptocurrency space. Past investments were Ripple and Project Pai.

Ludos Co-Founders Joy Hoshino & Joe Meng after Softbank strategic partnership meeting

Ludos Protocol is a blockchain infrastructure project that seeks to address the scalability issues that have plagued previous blockchain-based games such as CryptoKitties. Its mainchain + multi-sidechain architecture means each game can be run in isolation, on its own sidechain capable of handling a high volume of transactions per second. Even the most demanding games can be run without affecting other games on the network. 

The Ludos team also wants to make it easier for game developers and gamers to connect in new ways. For developers, there is a wide range of tools available for integrating across all major platforms, including Android and iOS. There is also the ability to directly pitch and crowdfund, with fans able to support game development via a DAICO model that brings much-needed accountability to the space, giving a voice to gamers who financially back the games they play.

“We want to create opportunities and value for gamers that hasn’t been possible under a centralized gaming model.” explained Ludos Protocol co-founder Tai Jin. “Previously, if you were good in one game, your achievements, in-game assets, and currencies would remain in that game. With Ludos Protocol we are actively working on a number of fronts to allow gamers to transfer some of that value into another game within the ecosystem or to use it in real-life. Already we have partnered with FullPay Japan to allow LUD token holders to make purchases across a wide range of stores. Beyond that will be an NFT exchange system for swapping and selling digital assets to other gamers.”

In an industry that’s yet to find its killer app, having the backing of multi-billion dollar partners such as Softbank who have already invested heavily in traditional gaming companies could prove instrumental to adoption. Softbank is not the only high profile backer to support Ludos – other VC’s such as Du Capital have already thrown their weight behind the gaming protocol. For a project looking to disrupt a 108 bn USD industry, it would appear institutional support is not in short supply.

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