~ Tailor your refrigeration needs to your daily needs~
Bangalore, September, 2014: Fisher & Paykel appliances, the New Zealand based innovators, launch their range of vertical freezers in the Indian market. This new option in the kitchen space joins the award-winning range of refrigeratorsand aims to provide ample storage with contemporary luxury.
Fisher & Paykel’s latest launch features a humidity control lid that protects fresh produce from drier refrigerator air, keeping fruit and vegetables fresher for longer. The lid traps excess water vapor produced and channels it away for evaporation. The vertical freezer also has an air-circulating fan that provides an even distribution of cool air throughout the compartment and prevents ice build up.
This new range of vertical freezers is designed to accommodate the growing trend of storing frozen snacks and foods, as more and more urban Indian households embrace this practice. These are especially relevant given the hot and humid conditions in the country, and help in ensuring that the food quality is not compromised.The brand’s research has showed that with their busy lives, many people require more space for frozen food – dishes made beforehand to tide them through the week or store bought frozen products – that just need to be defrosted. Hence, the requirement for effective storage solutions and that’s where Fisher & Paykel steps in.
Taking care of the little details, there are also adjustable glass shelves that can be shifted to alternate grooves to suit your lifestyle preferences. These shelves are designed to control spills for better hygiene and easier cleaning.
Commenting on the launch of this range, Country Manager – Fisher & Paykel, Sanjeev Wadhwa said, “Busy families and those who enjoy entertaining at home will appreciate the style and convenience of Fisher & Paykel’s matching pairs. The vertical freezers were created to complement the refrigeration range, and support additional cold storage requirements.
Available in the trademark stainless steel finish, these models are also on offer in white along with the joiner kit for seamless integration with your refrigerator.The USP of the range are the add-on joiner kits that the brand has to offer that enable you to customize the size of the refrigeration as to suit your needs. One could merge two vertical freezersor a combination of a freezer-cum-refrigerator, courtesy a flat sliding strip that are attached to each door.
“With hectic lives, most families are unable to run for the groceries on a daily basis, many simply stock up on the weekend for the week ahead. Storage in a basic refrigerator often falls short – that’s why we came up with a special joiner kit. You can attached the external freezer with your Fisher & Paykel refrigerator to look like one unit,” added Sanjeev Wadhwa.
The vertical freezers are available in two models
|Depth||690mm (excl. handles)||690mm (excl. handles)|
|Finish Options||Stainless steel / White||Stainless steel / White|
|Other Features||Frost free
6 wire baskets
Ice cube trays
|Humidity control lid
Adjustable Glass Shelves
|Price||On request||On request|